Cole Moves to St. Michael's

Seth Cole, coordinator of media & public relations for USA Hockey in Colorado Springs, Co., has been named Sports Information Director at Saint Michael’s College. Cole will manage a complete sports information and public relations program for the Purple Knights’ 21 NCAA Division II varsity sports. “We are thrilled to have Seth returning to our staff in this capacity” said Geri Knortz, director of athletics, in announcing Cole’s hiring. “His impressive professional experience gained with the ECAC and USA Hockey – combined with those he had while here as a student-athlete (baseball) and student assistant in the Sports Information Office – will benefit our College and the student-athletes immensely.” Cole succeeds Angela Aja as the Knights’ SID, as she has accepted the position of Assistant Director of Alumni and Parent Relations at Saint Michael’s. A native of Blue Hill, Maine (George Stevens High School graduate), and a 2001 graduate of Saint Michael’s, Cole serves on a three-person staff responsible for managing all media relations responsibilities for USA Hockey. He arrived at Colorado Springs after landing a very rare “double” in the sports information/public relations industry. After graduating from Saint Michael’s, he was awarded the coveted Asa S. Bushnell Internship with the Eastern College Athletic Conference (ECAC), a position he served for the 2001-02 year. Then, he landed the prestigious Brian Fishman Internship with USA Hockey – the only candidate selected from a nationwide applicant pool. His strong performance in that capacity earned him a full-time position on the media relations staff. As an undergraduate at Saint Michael’s, Cole gained a considerable amount of practical experience in the field of sports media relations. He served internships in the College’s sports information office, and with the sports department of the Burlington Free Press. In addition, he also served as sports editor of The Defender, Saint Michael’s College’s student newspaper. A journalism major at Saint Michael’s, he won a New England Press Association scholarship in 2001. He was a four-year starter at second base for the Purple Knight varsity baseball team, and won the George ‘Doc’ Jacobs Award, given annually to the student who makes a truly outstanding contribution to the athletic department at Saint Michael’s. Cole will begin his duties at Saint Michael’s on September 8th.