Editor's Note: If you have samples of good work, unique ideas that work for you or just links to stories pertaining to the public relations world, forward them to Director of Online Services Maxey Parrish at: Maxey_Parrish@hotmail.com.
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New to the profession and needing a little direction? Here's a Sample basketball release
Journalists relay what is expected from an online newsroom: Meaningful trends revealed in 2006 survey, PR Tactics and The Strategist Online, July 17, 2006, Ibrey Woodall.
http://tinyurl.com/h3rrr
Newspapers confront woes; Will the Web provide hope?, Associated Press, July 14, 2006, Seth Sutel.
http://tinyurl.com/fk4uw
Press releases go the DTC route: Once written just for news outlets, many releases are now created with consumers in mind, PR Week US, July 11, 2006, Lisa LaMotta. (Subscription required)
http://tinyurl.com/kl3af
Web news: Still fresh after a day and a half, International Herald Tribune, July 17, 2006, Noam Cohen.
http://tinyurl.com/gchtr
DHL To Salute Baseball's Hometown Heroes: Each of 30 teams to nominate fan favorites, Brandweek, July 10, 2006, Barry Janoff.
http://tinyurl.com/z9rbo
Bad news? Just keep on smiling, Chicago Tribune, July 9, 2006, Christi Parsons. (Free registration)
http://tinyurl.com/gvjl2
The award for Goofy Press Kit goes to ..., Seattle Post-Intelligencer, July 10, 2006.
http://tinyurl.com/z7hpm
Don't turn your boss into a Devil; Set the right tone with your wardrobe by dressing to impress, not to distress, Atlanta Journal-Constitution, June 30, 2006, Shila Nieves Burney. (Free registration)
http://www.ajc.com/news/content/living/stories/0630lvcorporatedress.html
Getting to the Top of Online Searches [Search Engine Optimization] , Los Angeles Times, June 5, 2006, Karen E. Klein. (Free registration)
http://www.latimes.com/business/la-fi-inbox5jul05,1,733571.column?track=rss
Ignore media at your own risk: Businesses benefit most when making themselves available to the media, Pittsburgh Post-Gazette, July 4, 2006 Tuesday, Marc Jampole.
http://www.post-gazette.com/pg/06185/703162-28.stm