The report Promises and Lies: Restoring Violated Trust has been made available on the Wharton School's website.
Article:
http://tinyurl.com/gdhq5
Stunned Sport Takes Another Hit: Riders, fans and sponsors gauge cycling's ability to recover from its latest drug scandal, Los Angeles Times, July 29, 2006, Diane Pucin. (Free registration)
http://tinyurl.com/z286b
The Pew Research Center for People and the Press report, Online Papers Modestly Boost Newspaper Readership, contains demographic data on how the news audience is segmented, and statistical analysis on media credibility.
Report:
http://tinyurl.com/qlss6
Detailed demographic tables:
http://tinyurl.com/rzyo7
PR has changed and so should your strategy, Miami Herald, July 31, 2006, Richard Pacher. (Free registration)
http://tinyurl.com/pywkv
About Tagging and Linking: Optimizing video so it can be searched and found, OMMA, July 2006, Todd Friesen. (Free registration)
http://tinyurl.com/hh8r8
Ten things you didn't know about the grad you just hired (And will he or she be working for you a year from now?), PR Tactics and The Strategist Online, July 26, 2006, Rachel Beanland.
http://tinyurl.com/f5fwz
SHIFT Communications has made available a white paper on new communications media, which includes information on blogging, rss, podcasts, and wikis.
News release:
http://tinyurl.com/hg2zx
Report: PR 2.0 Essentials
http://tinyurl.com/gjtlw
Hooking Up With Social Networks: Agencies test the waters with investments in Facebook, LiveWorld, eMarketer, July 25, 2006, Debra Aho Williamson.
http://tinyurl.com/f94be
Also
MySpace a launch pad for next-gen media biz: News Corp. charts 'what's next', Hollywood Reporter, July 25, 2006, Diane Mermigas.
Pt 1: http://tinyurl.com/h8pr8
Pt 2: http://tinyurl.com/ecvfd
Training ground: Generation Jets Fest offers students a chance to get a foot in the sports business [Sports marketing], Newsday, July 25, 2006, Kristina Fiore.
http://tinyurl.com/khrg5
What's in a stadium name?: Plenty of recognition for sponsor, Arizona Republic, July 23, 2006, Jonathan J. Higuera.
http://tinyurl.com/zp2y7
If the press kit works, who are the real clowns?, Seattle Post-Intelligencer, July 24, 2006.
http://tinyurl.com/ng9en
Bloggers: A portrait of the internet's new storytellers, Pew Internet & American Life Project, July 19, 2006.
News release:
http://tinyurl.com/m7fg9
Full report:
http://tinyurl.com/lptyp
Questionnaire:
http://tinyurl.com/rw46w
Follow up blogger survey:
http://tinyurl.com/mep7y