The Speaking Specialists, Sue Castorino and Randy Minkoff, will conduct a panel at the 2007 CoSIDA Convention in San Diego on the topic of Dealing with the 21st Century Media: The Impact of the Internet and What you Need to Know Now.
The topic will take place on Tuesday, July 3 at 9:15 a.m. PT at the San Diego Marriott & Marina.
With the new technologies of the internet, the media world has changed. SIDs need to be aware of whats out there and what you can do about it. More than ever before athletes, coaches and SIDs are on the record and privacy has become a public matter. Anyone can be a reporter today and post information within seconds after somethings happened. The Speaking Specialists will show numerous videotaped examples of image issues, the impact of the Internet, and how the mainstream media has had to adapt. They will also share stories and discuss techniques for dealing with the public when issues arise - because they will.
Castorino is president of The Speaking Specialists based in Chicago, providing media training, crisis communication, issue management, public speaking instruction and private coaching to individuals and groups worldwide. She founded the company in l986, following a distinguished career in broadcast journalism.
She advises leaders in business, medicine, law, technology, finance, and sports. She provides ongoing counsel to collegiate and world-class professional athletes, coaches, and administrators. These include those in Major League Baseball, the National Football League, USA Track & Field, USA Basketball, three Olympiads, the American Football Coaches Association, the National Basketball Coaches Association, and more than 100 colleges and universities and their conferences. She has conducted sessions for business and association executives in North America, South America and Europe.
Castorino spent more than fifteen years as a news anchor and reporter at several stations, including all-news WBBM-AM (CBS-Chicago), all-news WERE-AM (NBC-Cleveland), & WWWE-AM (ABC-Cleveland). During that time, she conducted thousands of interviews and covered major regional and national events.
Minkoff is partner in The Speaking Specialists. In addition to his work in the corporate sector, he works with collegiate and professional athletes, coaches, and administrators, including those in Major League Baseball, the National Football League, USA Track & Field, USA Basketball, three Olympiads, the American Football Coaches Association, the National Association of Basketball Coaches, and more than 100 colleges and universities and their conferences. Minkoff has done it all--as a reporter, writer, editor and author, he has more than three decades of journalism experience in a unique combination of both print and broadcasting.
For nine years Minkoff anchored sports reports for WGN Radio (720 AM), Chicago. He hosted Sports Central shows and Cubs and Bears game programs. He served as play-by-play announcer with the legendary Ray Meyer on DePaul basketball broadcasts. Prior to his role at WGN, he spent nearly 20 years with United Press International, including a decade as the Midwest Sports Editor in Chicago. He has covered the Olympics, numerous Super Bowls, the Final Four, the NBA Finals, the World Series, and other major events. He has also served as state news editor of the UPI bureaus Iowa and Kentucky. He has interviewed thousands of personalities and newsmakers.