Peevy Promoted to Media Relations Director

BIRMINGHAM, Ala. – DeWayne Peevy, Associate Media Relations Director at the Southeastern Conference since August 2003, has been promoted to Director of Media Relations at the SEC, Commissioner Mike Slive announced Friday.

Peevy came to the SEC as Assistant Media Relations Director in June 2000 after serving as Sports Information Director at University of Montevallo for three years.

Since coming to the SEC office, Peevy has been responsible for the day-to-day publicity of SEC men’s basketball, including serving as the media director of the SEC Men’s Basketball Tournament since 2004. He currently serves on the NCAA Division I Men’s Basketball Final Four Media Coordination Committee and is on the board of the United States Basketball Writers Association.

"DeWayne has done an outstanding job promoting SEC men's basketball," said Slive. "This promotion is indicative of DeWayne's talent, skill and hard work. His work with the media has earned him national recognition and has benefitted the Southeastern Conference.

He was the editor of the 2007 SEC Football Media Guide and has been the media director of the SEC Women’s Soccer Tournament since 2003.

Peevy, a native of Birmingham, Ala., also worked for one year as Assistant Information Director at the Gulf South Conference.

During his tenure at Montevallo, Peevy received six national publication awards from the College Sports Information Directors of America. He handled all publicity and media relations for the Falcons’ nine athletic teams.

"I am extremely grateful to Commissioner Slive for this new opportunity to enhance my development in intercollegiate athletic administration,” said Peevy. “The SEC is a great organization and the opportunity to work closely with national championship caliber programs is invaluable."

Peevy received his Bachelor of Business Administration degree in Accounting from the University of Montevallo (Ala.) in 1996.

He and his wife, Allison, have two children, Kaitlyn (7) and Braden (nine months).