Radford Names Patrick Reed Assistant Director of Athletic Communications
RADFORD, Va. – Patrick Reed joins Radford University as Assistant Director of Athletic Communications, as announced by Director of Athletics Robert Lineburg and Assistant A.D. for Athletic Communications Joey Beeler.
Reed, a native of Roanoke, comes to Radford with experience across multiple media platforms, including television, web content, publications, and radio. In his role at Radford, Reed will handle communications for men’s soccer, baseball, and track and field as well as assist with men’s basketball. He will also produce original feature content for Radford’s athletic web site, radfordathletics.com, and oversee video streaming and multimedia content.
“Returning to southwest Virginia to work with Highlander athletics was an opportunity I couldn’t pass up,” Reed said. “I look forward to being a part of this community and to help Radford University grow.”
For the last two years, Reed has worked at CBS affiliate WLTX in Columbia, S.C., while working towards a Master’s degree at the University of South Carolina. While at WLTX, Reed was the producer of the station’s weekend football programs: Friday Night Blitz and Saturday Night Blitz. His responsibilities for the show included shooting, editing, writing and developing web content. In addition to football, Reed covered other Columbia-area and South Carolina sports, including college basketball, minor-league hockey and amateur baseball. Reed was also a part of the station’s news department as a night-side assignment editor.
Prior to his time in Columbia, Reed had four years of experience in college sports information. In 2005, he became sports information intern at Johns Hopkins University, and handled the media relations, publications and web responsibilities for eight sports, including men’s basketball and baseball. He also spent three years as a student assistant in the sports media relations office at his alma mater, James Madison University, where he earned a Bachelor’s degree in Media Arts and Design.
Reed’s radio resume includes play-by-play and analyst experience with Johns Hopkins football and women’s basketball, and analyst experience with JMU baseball and Harrisonburg Turks baseball (Valley League).