College Sports Information Directors of America

Thirteen-year sports information veteran to lead conference’s communications efforts

FRISCO, Texas – The Southland Conference has named Todd Lamb assistant commissioner for communications, league commissioner Tom Burnett announced Wednesday.

“We are very pleased that Todd Lamb will be joining the Southland Conference staff,” Burnett said. “He comes to us with an exemplary background in sports information and media relations, and we are looking forward to enhancing our media relationships and improving our news coverage under his guidance.”

Lamb will lead the conference’s communications efforts for all 17 sports and will be directly responsible for football, men’s basketball and baseball. He will begin in that role Aug. 11.

"I am excited about this opportunity because I am passionate about college athletics," Lamb said. "I look forward to helping tell the great stories about the student-athletes, coaches and institutions in the Southland Conference."

Lamb, who most recently served as director of communications at the national executive office of Delta Delta Delta Fraternity in Arlington, returns to college athletics where he has more than 13 years experience in communications and media relations. Additionally, he served as the manager of baseball communications for the Texas Rangers in 2007.

Prior to that, Lamb worked five years in the athletics communications office at The Ohio State University, his alma mater. There, he was the primary contact for the baseball team and was secondary contact for the Buckeyes’ football team, which played in four Bowl Championship Series games, including two national title games. He also was the editor of the award-winning football, men’s and women’s basketball and baseball game programs and supervised athletics communications coverage of women’s soccer, cheerleading and men’s and women’s swimming and diving.

Lamb’s previous stints include stops at Clemson and Rice universities. In two years at Clemson, he served as the publicist for the Tigers’ baseball program which advanced to the College World Series in 2000. Lamb, who served as the publications coordinator at Clemson, also worked with the football and men’s basketball teams. He spent nearly six years at Rice, where he served as the primary contact for the men’s basketball and men’s golf teams. He was the secondary contact for the Owls’ baseball team and made a trip with the team to Omaha in 1999. Lamb’s first full-time position in sports information was at the University of Texas at San Antonio, where he served as that school’s first assistant sports information director in 1996.

While working with three of the nation’s prominent baseball programs, Lamb has served as the media coordinator for two NCAA regionals at Clemson and three super regionals, one each at Rice (1999), Clemson (2000) and Ohio State (2003). He also has served as co-media coordinator for the NCAA Men’s College Cup in 2003 and has extensive experience as media coordinator for several championship events in the Southwest, Western Athletic, Atlantic Coast and Big Ten conferences.

Lamb, 38, is a past president of the National Collegiate Baseball Writers Association and has been an active member of the College Sports Information Directors of America.

A native of Marion, Ohio, Lamb is a 1988 graduate of McCullough High School in The Woodlands, Texas. He originally attended Baylor University before transferring to Ohio State, where he earned a bachelor’s of arts degree in journalism in 1994. While a student, he wrote for the student newspaper and later was a student assistant in the Buckeyes’ athletics communications office.

Lamb and his wife, the former Melissa Oliver, have a son, Brady, and reside in Richardson, Texas.