For the first time, CoSIDA will be participating at the annual Division I-A Athletic Directors’ Association meeting when executive director John Humenik participates in a panel discussion, Today’s AD and the New/Emerging Media.
The 22nd annual Division I-A Athletic Directors Association meeting takes place, September 29-30, in Dallas, Texas. More than 80 percent of the Football Bowl Subdivision (FBS) directors of athletics, many associate athletics directors, Senior Woman Administrators and NCAA executives including President Myles Brand. Approximately 250 athletics administrators are expected to attend this year’s meetings.
“I will concentrate on Communication Directors’ perspectives on this issue and concentrate on how they should be used as a key strategic resource in helping the AD and athletics department deal with the issues and challenges associated with this topic. I will present the Communications Director as the person who is on the front line with regard to this topic and that it is imperative for the AD to use him/her in an appropriate, key strategic capacity,” says Humenik who is joining former Fort Worth Star Telegram college sportswriter Wendell Barnhouse and Malcolm Moran, former New York Times and USA Today sportswriter and current Knight Chair in Sports Journalism and Society at Penn State’s College of Communication, as expert panel speakers.
" To the best of my knowledge, this is the first time that a representative from CoSIDA has attended this association’s annual meeting. Dutch Baughman, Executive Director of the Division 1-A Athletic Directors Association, extended the invitation, which makes it even more meaningful. This is another sign that several aspects we have initiated with regard to our strategic plan are starting to bear fruit.
“Events like this are so important as it relates to building better working relationships and affiliations. This meeting will give CoSIDA a platform to discuss important issues facing its profession and its people. Many of these issues and challenges cannot be solved by Communications Directors solely, but rather need the attention of the entire intercollegiate athletics management structure."
Since being named CoSIDA’s first executive director in March 2008, Humenik has represented the organization at several key functions including the National Football Foundation Forum, the National Association of Collegiate Directors of Athletics (NACDA), the Division I Men’s and Women’s Basketball Final Fours, and at several conference public relations directors’ spring and summer meetings.