Charlotte, NC - Twitter is one of today’s hottest technologies and mastering it now, opens the door to leverage the vital world of social media and fan engagement. CoSIDA held its first live webinar on Thursday, February 19, 2009 and watch a replay of the webinar presented by Kathleen Hessert, President of Sports Media Challenge and a foremost leader of how to leverage social media influence in sports.
At the conclusion of Hessert's presentation, she answers a number of questions of the listeners.
A few comments of those who watched the webinar:
"I thought the webinar today on Twitter was excellent. It was very helpful for me and my staff to get educated about the technology." - Lisa Champagne, University of Vermont Director of Athletic Communications
"Very interesting I was unaware of how valuable a tool Twitter is becoming."
- Kari Bartz Hollencamp, College of Saint Benedict Assistant Director of Athletics Fundraising
"Today’s WEBINAR has been AWESOME."
- Jim Nachtman, Penn State Director of Broadcasting Operations
The webinar will:• highlight the magnitude of social media on college sports and how twitter has become an important part of the social media mix.
• explain how the strategic introduction and use of Twitter can help SID’s and senior communicators increase their internal influence by bringing a valuable and cost effective branding & communication tool to your athletics department.
• provide specific examples of when and how Twitter can be the most flexible, & efficient way to communicate your messages
Participants will learn:The 5 top secrets of maximizing Twitter’s communication power including how it can help you protect your brand, influence conversations, drive ticket sales and much, much more.
Important Downloads:
Kathleen Hessert's Power Point Presentation (.pdf) (10 MB)
Twitter Best Practices (.pdf) (645 KB)
Twitter 101 (.pdf) (1.3 MB)
***Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.*** Sports Media Challenge (SMC) based in Charlotte, NC has been in the forefront of reputation management, strategic communications and media training for the sports, entertainment and lifestyle markets since 1984. Initially known for guiding high profile athletes, coaches and executives through the perils of media exposure and public speaking, the company has developed a wealth of communication expertise much broader and deeper than its origins. In 2005 SMC added a division of New Media & Fan Engagement with the introduction of Buzz Manager™ to mine, monitor and analyze traditional and fan generated media exposure. SMC most recently brought to sports an interactive social media glossary of terms: “Winning Fans Through Social Media”. Over the years, clients have included the elite of college athletics departments, professional leagues and teams as well as individuals including NFL Super Bowl MVP’s Peyton and Eli Manning, NBA great Shaquille O’Neal, world class golfers, race car drivers, tennis players, etc.