The College Sports Information Directors of America (CoSIDA) has announced that Collegiate Images L.L.C, the nation's leader in licensing and distribution of college sports digital video content, has become a corporate sponsor and partner for the 2,500 member national organization. Collegiate Images, which in 2008 became part of the newly formed XOS Digital, a division of XOS Technologies, Inc., will begin its new sponsorship agreement at this June's annual CoSIDA Convention in San Antonio and the partnership agreement will continue throughout the entire 2009-10 academic year.
Collegiate Images, which helps its partners (universities, conferences and bowl organizations) manage, license, distribute and protect their valuable digital content with its state-of-the-art digital asset management system, will provide sponsorship support for CoSIDA’s 2009 convention. In addition, Collegiate Images will provide legal advice and direction to help protect CoSIDA’s intellectual property rights and offer guidance in the areas of intellectual property rights for its members.
“Collegiate Images has become a highly prominent name and advisor in the intercollegiate athletics ranks as it relates to protecting intellectual property rights,” said 2008-009 CoSIDA President Nick Joos, Senior Associate Athletics Director/ External Affairs at Baylor University. “Their new corporate sponsorship and partnership arrangement with CoSIDA is an ideal fit for both groups and we are looking forward to their involvement with us in variety of ways in the future."
"Teaming up with CoSIDA is a natural extension of our robust relationships with the nation's top universities and conferences," said CI's Executive VP John Christie. "CoSIDA has been well known as a leader in college sports and we look forward to working closely with this highly respected organization."
Collegiate Images now joins Lowe’s Senior CLASS Award as first-time corporate partners for CoSIDA. They join the following organizations that have renewed their corporate partnership with CoSIDA for the 2009-10 year: ESPN, Internet Consulting Services (ICS), College Fanz Network, DigiPix Art, CBS College Sports TV Network, the NCAA, TRZ Sports and Sports Systems, Inc.
About Collegiate Images Established in 2002, Collegiate Images serves as a centralized rights clearance agency for the collegiate marketplace, managing countless hours of exclusive college sports video and hundreds of thousands of still images for more than 100 partners including colleges, universities, conferences, bowls, broadcast companies and private rights holders. CI generates royalties for its partners by licensing near live and vintage material to media outlets, advertising agencies, movie production and television production studios and others for use in commercials, products, movies or broadcasts.
About XOS Digital XOS Digital was founded in 2008 through an acquisition of Collegiate Images by XOS Technologies, Inc. The new division of XOS Technologies was established to empower rightsholders and marketers with the core competencies and strengths of both industry leaders in the rapidly changing digital media landscape. For more than 10 years, the nation's top professional and collegiate sports teams, conferences, leagues and athletic administrators have turned to XOS Technologies for its innovative Coaching Solutions, Content Management and Facilities Design & Integration. The revolutionary technology developed by XOS has been adopted by sports teams throughout the NFL, AFL, NBA, WNBA, NHL, MLB, NCAA, NAIA and NASCAR. XOS Digital combines the expertise and capabilities of both Collegiate Images and XOS Technologies, providing rightsholders with the ability to preserve and effectively manage their exclusive media content, while at the same time developing a digital vehicle for marketers to create branded sports entertainment across a variety of highly trafficked and targeted media platforms.
About CoSIDA Chartered in 1957, CoSIDA is the nation’s largest organization (over 2500 members) for intercollegiate sports communications and public relations professionals. CoSIDA, which founded the "Academic All-America” program, aims to build value and understanding for public and media relations, communications and information presentation within the intercollegiate athletics community. Among its primary overall objectives are to advance the standards, image and role of the sports public relations profession within the intercollegiate athletics community, to provide members with professional development opportunities through initial and continuing education programs, and advance the organization’s profile and image on the national, regional and campus levels. For more information visit
www.cosida.com.