Articles below divided into three categories: Professional Development, General News, New Media/Social Media.
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Professional Development
Media multitasking doesn't work say researchers, by Clare Baldwin, Reuters.com
Summary: Multitaskers of media activities like watching YouTube, writing e-mail and talking on the phone are not very good at any of their tasks, according to a Stanford University report. Researchers said the results had surprised them. They were looking for the secret to good media multi-taskers but instead found broad-based incompetence.
What you give to clients is true stuff on your brand (Cincinnati.BizJournals.com)
Summary: Branding provides return benefits like better awareness, greater sales/publicity, improved loyalty, etc. There is a curious paradox in branding: If you focus on what you get, you'll find it nearly impossible to build your brand. But if you focus on what you give (how you meaningfully, honestly serve your customers/fans), you'll find you're well on your way to a healthy brand.
Survey reveals many executives are hesitant to be "Friended" by business contacts on Facebook (PRNewswire)
General Sports News
NCAA names 30 Woman of the Year semifinalists (NCAA News)
As a great scribe leaves sports (NY Times columnist Harvey Araton), what is the future of sports columnists? (The New York Observer)
Division II Athletics Directors Association (DII ADA) Announces Academic Achievement Award Winners
Division II Tops the Charts Again with Record Make-A-Wish Donations
College football to try pre-kickoff handshakes in organized fashion as part of NCAA/AFCA sportsmanship initiative (ESPN.com)
FTC Criticizes College-Themed Cans in Anheuser-Busch Marketing Efforts, by John Hechinger (The Wall Street Journal.com)
Economic hard times forcing college athletics to make major cuts: Some big schools such as UT might prove to be recession-proof (by John Maher, Austin American-Statesman)
UCSB unveils new athletic logos in hopes of raising visibility with new marks
Kevin Sullivan, 2009 CoSIDA Convention keynote speaker/former White House spokesman, comments on Michael Vick (YahooSports)
NCAA Champion magazine archives converted to format which allows readers to capture articles in original form
Photo business lets college sports fans show their spirit (by Jeff Eckhoff, DesMoinesRegister.com)
Auburn Launches New 'Documentary Style' Football TV Show: Show will debut on Sept. 4 (www.auburntigers.com)
Live Sports Radio enhance at-event fan experience (NCAA Double-A Zone)
New Media/Social MediaWho's Driving Twitter's Popularity? Not Teens, by Claire Cain MIller (New York Times)
(Note: Adobe PDF version)
The KISS theory: When it comes to social media, keep it simple (by Bryan Howland, Maples Digital Media Blog)We're a Nation of Joiners, Spectators and Creators: New Data Show Nearly Everybody Uses Social Technologies, by Josh Bernoff (Advertising Age)
Podcast with SEC's Charles Bloom: SEC hears fans' concerns, revises social media policies (Buzz Manager)
St. John's (NY) credentials high-profile independent blogger Peter Robert Casey as Twitter blogger for 2009-10 (www.redstormsports.com)
Boston University Men's Basketball to announce non-conference schedule through Twitter (www.goterriers.com)
^ Have a newsworthy story to share with CoSIDA.com readers? Submit your idea or article to Barb Kowal, CoSIDA Director of Communications via barbkowal@cosida.com