In this short video, Josh Tyrangiel, Managing Editor of TIME.com, speaks about writing for the web versus writing "long form" pieces which appear in newspaper or magazines. He gives practical advice on building audience loyalty by writing online copy that is smart, stylish and gets people the information they need right away.
As Tyrangiel states, "It is Time.com's goal to make people smarter while saving them time." Readers want short articles, although there is still a need for longer, in-depth feature or enterprise pieces.
One of Tyrangiel's main points is that communicators and writers need to note the difference between writing online and for print publications. With online stories, you need to be sensitive to people’s needs and time, and when you are, you will build more loyalty with your audience.
Time.com Managing Editor: Long form journalism on the Web is "not working" (link to Beet.TV page with video)