Have a newsworthy story to share with CoSIDA.com readers? Submit your idea or article to Barb Kowal, CoSIDA Director of Communications via
barbkowal@cosida.com^ Please take the time to fill out our San Antonio convention survey online ... your information and feedback is critical so we can offer you the very best 2010 Convention programming in San Francisco. Thank you!
--------------------------------------------------------
Would you like this news information delivered daily? Sign up to receive CoSIDA news on TWITTER ... We are at
twitter.com/CoSIDAnews
Professional DevelopmentSports Media PR, Then and Now, by Gail SidemanPR professional Gail Sideman, a former award-winning SID at South Florida and former associate commissioner/communications at the MAAC, writes about how we athletic PR professionals have changed our communication techniques over the years. Her analysis (with thoughts from Charles Bloom, SEC Associate Commissioner and former CoSIDA President among others) touches on the hope that we don’t begin to employ people based on their technological prowess instead of their innate ability to tell stories. When it comes to sports media, we love stats, but we relate to anecdotes in people’s lives and must not forget about the value of face-to-face meetings.
Mentoring Study: Often, men help women get to the corner office, by Del Jones, USA TodayInteresting article on mentorship for women. When USA TODAY asked female CEOs, chairs and company founders to identify the one mentor who had the most influence on their careers, 33 of the 34 who responded identified a man.One reason for these high numbers: there are only 29 Fortune 1,000 companies with a female CEO and not enough other women in very high-ranking positions to do the mentoring. Read here for what characteristics these great male mentors have in common.
New Media/Social MediaNCAA Division III Council opens up use of social-network media, by Jack Copeland, The NCAA NewsFacebook is now the fourth largest site in the world, trailing only Google, Microsoft and Yahoo sites, by Erick Schonfeld, TechCrunch.com
Stats Confirm It: Teens Don’t Tweet,by Pete Cashmore (Mashable.com-Social Media Guide)
Microblog keeps fans a-Twitter: Teams' ability to update fans on Web site already paying dividends, by Benjamin Hill / MLB.comFor some minor league baseball clubs, Twitter has already revolutionized the way in which they market their product and communicate with their fans.
USA Today' Launches New e-Edition and Weekender, from EditorandPublisher.comMonday, Aug. 3, USA Today published its first e-Edition as an exact replica version of USA TODAY featuring additional interactive and exclusive content. It will also include a Saturday-Sunday edition called USA TODAY EXTRA, "the first-ever regular weekend product from USA TODAY, available only to print edition and e-Edition subscribers".
Q&A with John Swofford, ACC commissioner, by Jeff Mills, Greensboro (NC) News & RecordACC Commissioner John Swofford conducted a lengthy Q&A with a North Carolina media outlet, and in his interview, speaks on how the ACC is using new media/socal media opportunities.
Digital Landscape Changes for SEC Fans: SEC, XOS Digital to launch new SEC Digital Network in August (SECsports.com)The Southeastern Conference and XOS Digital to launch a new SEC Digital Network in August.
On August 5, ESPN created a buzz when it announced policies and guidelines for ESPN employees and commentators, writers, columnists and game analysts on their usage of social media tools (Facebook, Twitter, blogs). Among the company rules outlined in the memo: ESPN personalities are prohibited from having "personal websites and blogs that contain sports content," ; are required to get permission from their supervisors before "engaging in any form of social networking dealing with sports; always assume that they are representing ESPN; and avoid writing anything on Twitter that they would not say on air or in a column. In a further statement, ESPN said that it is merely "getting smarter" about social media "by providing guidelines to commentators and reporters."
ESPN releases the social media guidelines for ESPN's commentors/reporters/talentSocial Media Guidelines for ESPN Employees (ESPNmediazone.com)
ESPN Limits Social Networking, by Richard Sandomir, The New York Times