CoSIDA Communications Watch: Current Athletic  PR News, Notes and Commentary (Sept. 24)

CoSIDA Communications Watch: Current Athletic PR News, Notes and Commentary (Sept. 24)

Articles below divided into three categories: Professional Development, General News, New Media/Social Media.

^^ find more articles like these daily on CoSIDA’s Twitter account www.twitter.com/CoSIDAnews

^ Have a newsworthy story to share with CoSIDA.com readers? Submit your idea or article to Barb Kowal, CoSIDA Director of External Affairs via barbkowal@cosida.com



Professional Development

If you need to work better, maybe try working less, by Sue Shellenbarger, The Wall Street Journal.com     Don't wear your long hours devoted to work a a badge of honor, according to these experts. A groundbreaking four-year study, set for publication in the October issue of Harvard Business Review, seems to confirm that getting away from work can yield unexpected on-the-job benefits. For creativity and writing, you need clear thinking, a quiet mind and reflection.

How PR Chiefs have shifted toward center of marketing departments (from Advertising Age)



New Media/Social Media

The 5 Big Myths of Social Media, by Rohit Bhargava, Socialmediatoday.com

The Big 12 Report Weekly Show Debuts at Big12Sports.com 



General Sports News
Senior VP James Isch named interim President of the NCAA, pledges to continue Myles Brand's focus (NCAA.org)

Tech giants offer ideas on charging readers online,  by Andrew Vanacore, AP

Nicaraguan girls enriched via soccer: NCAA players help disadvantaged girls through Soccer Without Borders, by Graham Hays (ESPN.com)


Four years of life last forever at OU: Sooners are inspired by the memory of volleyball coach's young son, by Dave Reed (ESPN.com)

Sun Belt taking deteriorating sportsmanship issues head on, with "RealSportsmanship" initiative

California Community College Athletic Association Leadership to Hold Cost Containment Summit
The Wooden Citizenship Cup, presented to outstanding role models among college and professional athletes, now accepting nominations

2010 registration for WBCA Pink Zone® and Kay Yow/WBCA Cancer Fund® initiative for all women's basketball teams open (WBCA.org)

ECAC announces 5 student-athlete recipients of 2009 Award of Valor honor for inspirational stories & comebacks

22 football student-athletes selected to AllState./AFCA Good Works Team for 2009

First Canadian institution Simon Fraser joins GNAC DII Conference Great Northwest Athletic Conference (NCAA.org)
 
Oregon football coach Chip Kelly replies to disgruntled fan’s invoice with $439 refund (ESPN.com)
 
New York’s Yankee Stadium set to host collegiate football matchups in 2010

College Football Hall of Fame moving from South Bend to Atlanta at the end of 2010