College Sports Information Directors of America

Public relations professionals are good ethical thinkers, study finds (www.live.psu.edu

Can’t We All Just Get Along? A Look at Working With Generation Y Adults, by Lindsey Schutte, www.mediapost.com  There are lots of recent stories on the Generation Y age group, and this researcher says bashing the upcoming generation is simply a disservice. Here are her thoughts on working with/conversing with Gen Y’ers.

Social Media Tug of War, by Michelle Tripp, brandforward.com This marketing and social media strategist asks where social media belongs in the grand scheme of marketing/PR/branding. Who owns social media? Who should be managing social media? Is it part of public relations? Marketing? Or is it account planning? The author calls for collaboration between all interested parties.

A Brave New Media? Colleges Hire Official 'Sports Writers' to increase website content, positive awareness, by Dustin Dopirak, The Daily News-Record (Harrisonburg, Va.)

Florida State sport management study on game day programs: Examining vendors and consumer behavior, by Mar Magnusen and Jeffrey James Studying game day program vendors and consumers over the course of a full season, the researchers found several key findings and the potential lessons for game day program sales.

NEW MEDIA/SOCIAL MEDIA

Controlling Social Media, by Mike Phelps, Athletic Management.com  Many teams, schools, conferences, and leagues have been working to develop guidelines and standards for how to best use and regulate innovative Facebook, Twitter, YouTube social media tools, among others. The Southeastern Conference (SEC) recently made headlines with the release - and re-release - of its latest policy, perhaps the strictest set of guidelines yet.

The Social Media Tug of War, by Michelle Tripp (brandforward.com) Who owns social media? Who should be managing social media? Is social media a part of public relations? Is it account planning? Marketing? Or maybe it's a broadcast medium? The author explores where social media belongs in the grand scheme of things.

Tennis official a-Twitter: US Open players, entourages, warned about use of Twitter at competition, by Howard Fendrich, AP

ESPN will debut cutting-edge hologram technology on-screen in the spring

Google Wave Arrives this Month, Area You Ready? New Social Media real-time communications platform to be introduced at end of September

GENERAL SPORTS NEWS

Senator Ted Kennedy's sports legacy: Title IX (ESPN.com)

NCAA/AFCA RESPECT Campaign: Pregame handshake sets right tone for sportsmanlike football season, NCAA Double-a Zone

NCAA News: SID's becoming participants in crisis-management teams (NCAA.org)