FREE VOCUS WHITEPAPER 2010 State of the MediaAn Analysis of the Changing Media Landscape for PR Professionals by the Vocus Media Research TeamDownload this whitepaper HERE: An Analysis of the Changing Media Landscape for PR Professionals (PDF)
The unprecedented and rapid changes in the media landscape over the past few years have a direct impact on our media relations efforts. With that in mind, this whitepaper from the Vocus Media Research Group provides an understanding of the macro trends in the market, as well as the micro changes that will affect your day-to-day operations.
The Vocus Media Research Team – experts with their finger on the pulse of new media trends – has created a whitepaper that gives you invaluable insights into the “new normal” for newspapers, magazines, television and radio stations, and how PR professionals can stay effective given the seismic shifts in how the industry is doing business.
In this whitepaper, you will find: • What your media contacts are facing as they look ahead to 2010
• Forecasts for the changing business models of print, broadcast and online media, including information that will impact your strategies and get you ahead of the curve
• Why it's more important than ever to be flexible and creative with your pitches — and how your versatility will pay off
• Specific ways journalists, editors, program managers, and other key media executives are changing the way they work to deal with losses and closures
• Why it's more important than ever to be flexible and creative with your pitches — and how your versatility will pay off
• New coverage opportunities that are resulting from cross-media integration and partnerships
• Where and how media outlets are cutting back, and how it will impact your day-to-day
The media industry's latest thinking on trends such as paywalls, electronic readers, interactive print technologies, streaming content and social media
Vocus provides on-demand software and services for public relations management. For more information, see www.vocus.com.