On Tuesday, Feb. 9, CoSIDA members are invited to participate in a special interactive teleconference on digital/video options for the SID, presented in conjunction with corporate partner TRZ Communications.
"Print Alternatives & Online/Digital Guide Solutions: Options in various price ranges" is presented to assist the athletic PR professionals in making the next transition from print-based publications/media guides to enhanced digital/web-based PR efforts. With pending NCAA media guide legislation and the on-going shift to digital/website communications enhancement at all institutions, this is an important topic among athletic communicators.
The teleconference will focus on video/digital/web trends and the hardware and software which currently is in use by CoSIDA member-schools. As important from a budget perspective, each presenter will talk about products and services available for purchase at DIFFERENT PRICE POINTS. These products and services are meant to "level the playing field" and give your digital PR an enhanced, professional look.
CoSIDA INTERACTIVE TELECONFERENCE
Print Alternatives & Online/Digital Guide Solutions: Video & Digital Options in Various Price Ranges
When: Tuesday, Feb. 9, 2010
Time: 12:30-1:30 p.m. ET; 11:30 am-12:30 p.m. CT; 10:30-11:30 am MT;9:30-10:30 am PT Participants:
• Mark Fratto (St. John's University Associate AD for Communications)• Bob Lowe (Greensboro College Asst. AD for Communications), CoSIDA New Media/Technology Committee Chair • Philip Nelson (NewTek Senior VP of Strategic Development) ... former video production, post production and college coaches show director who also worked with the San Antonio Spurs, Tim McGraw and MTV prior to joining NewTek which specializes in desktop video, graphics, film and TV production
Call-In Options:
1. To listen online (streaming audio), go to: http://www.teamline.cc/teampage?teamcode=1184 Click on the blue "Click here to Listen" link to launch the audio in the player. 2. To listen via phone (and not participate or ask a question), please call: 216/502-3200 and enter 'team code': 1184 then choose "Live Event" from the menu
ARCHIVE of Teleconference: This teleconference will be available as a FREE STREAMING ARCHIVE, beginning Wednesday, Feb. 10 (8 am ET). If you wish to download the presentation, there will be a $5 charge.http://www.teamline.cc/sport_schedule?teamcode=1184&eventcode=59
TOPICS/OUTLINE
Participants are invited to use the following web links during the presentation.
What are some of the existing technologies/methods/companies that can be utilized by communications professionals? What is selected will depend on your Athletics Department’s goals/intentions for the guides, what technology/manpower/budget is available, and how the department is able to adapt/move forward with the technology.
Many schools use one or more methods, including a mix of PDF guides/record books, official athletic site video and social media platforms like Facebook, Twitter and YouTube.
Addressing manpower concerns - how to staff and use this digital equipment? (all presenters)
Video/visitor-friendly Home Page (Bob Lowe)
http://www.greensborocollegesports.com
website provider: ICS (Internet Consulting Service/Sidearm Digital Media Guide)
http://athletics.internetconsult.com/
Free Streaming Options (Bob Lowe)
http://www.ustream.tv/gcpride
http://www.pennatlantic.com/
Get a Flip Video! (Bob Lowe)
http://www.theflip.com
Everyone needs a YouTube Channel (Bob Lowe)
http://www.youtube.com/user/PrideSid
Options to printed media guides: interactive PDF's, PDF's with video (Mark Fratto)
PDFs: Strengths, Weaknesses, Associated Costs; examples:
1. Maryland Women’s Basketball (in addition to a recruiting site):
http://www.umterps.com/sports/w-baskbl/0910guide_pdf.html
2. Michigan State Almanac: http://www.msuspartans.com/trads/sports-almanac.html
3. St. John’s Men’s Soccer Record Book:
http://www.redstormsports.com/auto_pdf/p_hotos/s_chools/stjo/sports/m-soccer/auto_pdf/record
HTML: Strengths, Weaknesses, Associated Costs; example:
1. Cornell Men’s Basketball: http://cornellbigred.com/sports/2007/7/31/MBKBHistory.aspx?path=mbball
Flash Sites: Strengths, Weaknesses, Associated Costs; example:
1. Villanova Men’s Basketball: http://www.villanova.com/novanation/
2. BYU media guides: http://www.byucougars.com/mediaGuides.jsp
Interactive Digital Publications without video (e.g. ICS SIDEARM DMG, Issuu, Yudu, Zmags, Pursuant) ... Strengths, Weaknesses, Associated Costs; examples:
1. Notre Dame Hockey: http://www.und.com/sports/m-hockey/spec-rel/0910-media-guide.html
2. IUPUI Women's Soccer: http://www.sidearmdmg.com/iupui/wsoc/
3. UMass Women’s Basketball: http://tinyurl.com/yzl6lkz
4. Wisconsin Football: http://viewer.zmags.com/publication/610243a3#/610243a3/1
5. California Univ. of Pennsylvania Women's Basketball: http://www.sidearmdmg.com/calupenn/wbball/
6. Virginia Tech Men’s Basketball: http://www.hokiesports.com/mbasketball/mediaguide/2009.html
ex: www.sidearmdmg.com (examples of Digital Media Guides - DMG's - which can be produced for athletic departments, whether or not your school is/is not an ICS web client)
Combination Text/Video Guides: Strengths, Weaknesses, Associated Costs
1. South Florida Football: http://www.gousfbulls.com/ViewArticle.dbml?DB_OEM_ID=7700&ATCLID=204767598
Video Guides (with or without text/PDF supplements)
Strengths, Weaknesses, Associated Costs; examples:
1. VirginiaSportsTV.com: http://www.virginiasportstv.com/
2. St. John’s Men’s Basketball: http://www.stjbasketball.com
Flash Animated Video Sites
Strengths, Weaknesses, Associated Costs; examples:
1. Duke Men’s Basketball: http://www.dukeblueplanet.com/
2. Baylor Women's Volleyball: http://www.baylorathleticsexperience.com/volleyball.php
3. Stanford Women’s Basketball: http://cardinalred.gostanford.com/wbasketball.html
4. Kansas State Men’s Golf: http://inside.kstatesports.com/mgolf/
5. Penn State Men's Basketball: http://www.gopsb.com/
User-friendly desktop video hardware & software options, at all price points, for live production, highlights (Philip Nelson)
NewTek TriCaster – Live TV Truck in a backpack
www.newtek.com/TriCaster
NewTek SpeedEDIT – Video editing software for Windows
Www.newtek.com/SpeedEDIT
Using TriCaster with uStream.tv
http://helpcenter.ustream.tv/content/how-do-i-use-tricaster-my-broadcast
Do you have a question to submit in advance?
- Submit your questions in advance to Barb Kowal, CoSIDA Director of External Affairs (barbkowal@cosida.com) and questions will be forwarded to the appropriate presenter
Do you want to talk LIVE and ask a question during the call?
- Please call the 330-474-3882 number and enter passcode 92079527.
You'll join the call LIVE to ask your question and can then drop off to listen to the answer.
Please note: ONLY call 330/474-3882 to ask a question; if you plan to LISTEN ONLY, call the number listed in #2 (216/502-3200)