Social Media Workshop (from the 2010 NAIA Convention)

Social Media Workshop (from the 2010 NAIA Convention)

NAIA Convention
Social Media Workshop
Friday, April 9, 2010

Tips, guides and applications from the Social Media Workshop, held April 9 at the NAIA National Convention in Cincinnati, Ohio. This is a great resource guide for all CoSIDA member schools.

To download the Social Media Workshop presentation, click HERE (PDF)

Resources

• 5 Essential Apps for Your Business’s Facebook Fan Page (static FBML, promotions, polls...)
If you’ve already searched for some Fan Page inspiration and taken up the task of building a
custom landing page for your business’s Facebook presence, you may now be in the market
for some features that will further engage fans of your brand...
Click here: http://bit.ly/a0uGBQ

• Twitter guide book
Twitter 101 - The Basics, Build Your Twitter Community, Twitter for Business
Click here: http://mashable.com/guidebook/twitter/

• Twitter how to video (Twitter in plain English)
Click here: http://bit.ly/rC3BI

• Twitter listing
Find other Twitter users just like you...
Click here: http://justtweetit.com/

• Multimedia tools
TwitPic lets you share photos on Twitter
Click here: http://twitpic.com/
Easily share videos on Twitter with Twitvid
Click here: http://www.twitvid.com/

• Management tools
Management tools, like TweetDeck, is a personal browser for staying in touch with what’s happening
now, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn and more...
TweetDeck: http://www.tweetdeck.com/desktop/
Social Too: http://www.socialtoo.com/
Twaitter: http://www.twaitter.com/
Twitterfeed: http://twitterfeed.com/

• Facebook guide book
Facebook is the world’s leading social network, with over 300 million users and more than 900
employees. But how do you get the most out of it? To answer this question and more, Mashable has
created The Facebook Guide Book, a complete collection of resources to help you master Facebook.
Click here: http://mashable.com/guidebook/facebook/

• Our social media obsession by the numbers (STATS)
From the time we wake up in the morning to the moment we call it a day, and every moment
inbetween, were checking in on our favoriate social media sites.
Click here: http://bit.ly/9gQy6U

• 30 top objections to social media and how to respond
Why should I? --Getting involved in social media allows you to be more engaged with your current
and potential clients. The word “transparency” was probably 2009’s most cliched word used to
describe social media, but it’s true. Social media allows companies to have a voice and to show the
public that your company is willing to listen and garner unsolicited feedback. Social media also
allows your company to provide that extra customer service option outside of the traditional email
and phone outlets.
Click here: http://bit.ly/b8aO6k

• What are member schools pushing out via social media?
- Postgame recaps, photo galleries, video
- Coverage by local media / feature stories
- Nuggets of obscure information - i.e. records broken, personal accomplishments
- Birthdays of coaches and student-athletes
- Travel updates
- Countdowns
- Photo galleries: fan, community service
- Promotions: ticket, video streaming/feeds, cross paths between social media
(example: http://bit.ly/c57qOH)
- Weekly/weekend sports round-up notes
(example: http://bit.ly/a8ghaX)
- Hook lines for feature stories
- Video nuggets
- Historical memories
- Alumni accomplishments

• NAIA by the numbers
Twitter: https://twitter.com/Play_NAIA
327 followers (launched in summer 2009)
Followers include: Media, Coaches, Student-Athletes, Alumni, Sports Associations/groups, SIDs,
Colleges and Universities, Fans, etc.

• Facebook:
NAIA Champions of Character: http://www.facebook.com/NAIAChampionsofCharacter
1,608 fans (launched in summer 2009)
NAIA Division I Men’s Basketball: http://www.facebook.com/NAIADivisionIMensBasketball
708 fans (launched in fall of 2009)

Panel Contact Information
Dr. Scott Crawford, Commissioner
Kansas Collegiate Athletic Conference
316-425-3460, scott.crawford@kcacsports.com
www.kcacsports.com
Twitter: http://twitter.com/kcacsports
Facebook: http://bit.ly/bjgekr

Gary Pine, Associate Athletics Director, Sports Information Director
Azusa Pacific University
626-815-5085, gpine@apu.edu
www.apu.edu
Twitter: http://twitter.com/AzusaPacific
Facebook: http://www.facebook.com/azusapacific
YouTube: http://www.youtube.com/user/UniversityRelations

Eric Smith, Sports Information Director
Taylor University
765-998-5311, ersmith@taylor.edu
www.taylor.edu/athletics/
Twitter: http://twitter.com/taylortrojans
Facebook: http://www.facebook.com/taylortrojans

NAIA Contacts
Sue Robinson, Director of Membership Resources
816-595-8134, srobinson@naia.org
Staci Schottman, Director of Public Relations & Communications
816-595-8116, sschottman@naia.org
Amanda Dahl, Manager of Sports Information
816-595-8120, adahl@naia.org
www.NAIA.org
Twitter: https://twitter.com/Play_NAIA
Facebook: http://www.facebook.com/NAIAChampionsofCharacter
YouTube: http://www.youtube.com/user/naiavideos