Here is the full transcript of CoSIDA membership conference call with NFL PR 
leaders, provided by ASAP Sports, CoSIDA's official instant transcript provider.
May 11th CONFERENCE CALL TRANSCRIPT (.pdf)
MAY 11th CONFERENCE CALL TRANSCRIPT (.doc)
Archived Audio of Call
TRZ Communications/Teamline presented this teleconference via streaming audio and phone service.
TRZ, CoSIDA's official conference call provider, recorded this session and has provide a link to the
archived audio here:
http://www.teamline.cc/sport_schedule?teamcode=1184&eventcode=59
Collegiate Communications-Based Issues and Challenges: An NFL PerspectivePresenters: Michael Signora (NFL Director of Media Relations and International Communications); Scott Berchtold (VP of Communications, Buffalo Bills); Mark Dalton (VP of Media Relations- Arizona Cardinals); and Tony Wylie (VP of Communications, Houston Texans)
Moderator: CoSIDA President Justin Doherty (University of Wisconsin)
Topics discussed: How the NFL PR leaders deal with various communications-based issues that many in the CoSIDA membership are also, or will be, facing:
- Opportunities and challenges associated with the growth and impact of non-traditional media
- Importance of unified messaging
- Protecting media access- coaches and players
- Continued movement from printed to digital-based document
- Becoming your own competitive media and communications entity
- Credentialing priorities/policies and credentialing non-traditional media
- How an SID can build relationships with NFL PR personnel and the best ways for college SIDs to interact with the pro PR staffs in regards to getting information, photos, etc. of alums who may be playing for their teams