“I highly recommend this book not just for college students but for anyone who works (or aspires to work) in media and communications. It’s all in these pages - history, narrative, contest, interviews, plus a road map for the way forward. With the world of mass communications seemingly transforming by the hour, this textbook offers a helpful, comprehensive look at this fascinating industry.”
--
Seth Davis, Sports Illustrated and CBS Sports
Book Excerpt (PDF)
Table of Contents (PDF)
With an emphasis on the globalization of sport communication and new and emerging technologies, the third edition of
Media Relations in Sport (ISBN: 978-1-935412-14-4) provides readers with the most up-to-date information on how to break into or advance in the athletic communications industry.
The book also maintains its focus on the basics and principles of sport media communication. Any student interested in a career related to sport media has to know certain essentials - how to interview, how to effectively create and distribute content, and how to deal with communication problems that will invariably arise. The book details the fundamental skills, approaches, and procedures that relate directly to the success of sport media communication.
What makes
Media Relations in Sport, 3rd Edition unique is that the backgrounds and experiences of authors Brad Schultz, Phil Caskey, and Craig Esherick cover every angle of sport media relations.
(The book's foreword is provided by Shelly Poe, Director of Athletic Communications at Ohio State who handles all football PR duties and who also serves as CoSIDA's 3rd Vice President for 2010-11.)
Schultz, who worked in local television for 15 years, is an associate professor of sport communication at the University of Mississippi, an author of three books, and editor of the
Journal of Sports Media.
Caskey (below) is an associate sports information director at West Virginia University, where he is also an adjunct instructor, teaching undergraduate and graduate courses in sport media relations. He is in his 11th seaso
n with WVU Athletics, promoted to associate sports information director in December 2008. Caskey is the primary media relations contact for Mountaineer women’s basketball and serves as the secondary contact for WVU football. He also is an adjunct instructor in WVU’s College of Physical Activity and Sport Sciences graduate sport management program and WVU’s Perley Isaac Reed School of Journalism online curriculum classes.
Esherick, who has a law degree, is an assistant professor of sport management at George Mason University while also serving as college basketball TV analyst. He previously was the head men’s basketball coach at Georgetown University. Esherick provides a coach’s perspective of some of the specific topics addressed in the book by writing “Coach’s Corner” sections that appear throughout the chapters.
For more information on
Media Relations in Sport, 3rd Edition, contact the publisher, Fitness Information Technology, at
fitmarketing@mail.wvu.edu.
If you are a course instructor, you may now submit an electronic request for an examination copy of a textbook for possible course adoption. Trial Exam: Click
here to request an exam copy for this book.