Austin, Texas - Expion, a social media management service company in Raleigh, N.C., has become the newest addition to the College Sports Information Directors of America (CoSIDA) corporate partner program. Expion has signed a two-year, gold level contract within CoSIDA’s sponsorship structure.
Expion’s social media management service (SMMS) helps businesses get closer to their customers to create online engagement where it matters most. With this partnership, Expion becomes CoSIDA’s official social media advisor and will also be actively involved in providing various continuing education initiatives.
Expion will supply programming for CoSIDA’s annual onsite conventions in both June 2011 and 2012. During the next two academic years, Expion will deliver year-around continuing education assistance via webinars/conference calls on social media topics to the CoSIDA Board of Directors and the organizations’ 2700-plus members. Expion also will provide columns for CoSIDA’s website and membership newsletters on social media based matters.
“Expion is proud to work with CoSIDA to help collegiate sports communications directors and their athletics departments monitor and manage conversations, ensure compliance with national organizations and increase audience engagement in the ever-changing social media landscape,” said Expion CEO Peter Heffring. “We look forward to working CoSIDA and sharing our knowledge and best practices on social media engagement with members.”
“We welcome Expion to our growing list of major corporate partners” says CoSIDA President Larry Dougherty of Temple University. “Social media has become, in a rather short period of time, a huge and significant part of what communications directors in collegiate athletics must coordinate and manage for their school’s athletics program. It has become a very important part of pro-active and strategic communications. We believe that Expion will help our senior leadership group assist our membership and athletics departments around the nation - at all divisional levels of competition - to stay current and knowledgeable in a rapidly expanding and evolving medium that is challenging in a variety of ways to athletics administrators.”
For learn more about Expion, please visit
www.expion.com.
Expion becomes the 16th corporate partner that has committed at least $5,000 in support to CoSIDA for its 2011 convention in Marco Island in late June as well as CoSIDA's various missions over the course of the 2011-12 academic year. They join Capital One, Sidearm Sports, the NCAA, ESPN, ASAP Sports, Liberty Mutual, the NFL, TRZ Sports/TEAMLINE, Eclaro Sports, Sports Systems, Rose Bowl Game, Fiesta Bowl, Allstate Sugar Bowl, the Heisman Memorial Trust and CBS Sports Network. CoSIDA’s 16 total corporate partners at the $5000-plus level for the upcoming convention and academic year ranks as the top single year total in organizational history, surpassing the previous high of 12 in that category set last year.
Expion also becomes the seventh corporate partner at the $12,500 or higher level for the 2011-12 academic year, also the top single year total in that category in organization history.