This information is provided by PRWeek’s Tumblr. The infographic is courtesy of
www.catalystpublicrealtions.com.
Catalyst Public Relations partnered with Vision Critical to develop its third annual
Catalyst Fan Engagement Study (July 2012) - on behalf of SportsBusiness Journal - which looks at the growing convergence of sports and social media. The study found that “super fans” have emerged as the most influential among sports enthusiasts. The survey collected data from 1,934 avid sports fans aged between 13 and 64, measuring the social media attitudes and use of NFL, NBA, MLB, college football and basketball, and for the first time, MMA fans.
The study found that The influence of Facebook, Twitter and YouTube as a primary source of sports information continues to grow among avid sports fans, according to the annual Catalyst Digital Fan Engagement report conducted on behalf of
SportsBusiness Journal. The Catalyst PR group has tabbed this as the "year of the super fans."
The 2012 study shows that sports fans, particularly teenagers and minorities, increasingly are choosing to interact with leagues, teams and athletes through social media rather than just receiving information via newspapers, magazines and radio.
A key insight revealed that digital media is used more often than all other sports media channels besides television and experienced gains in both usage and trust since 2011, while TV, newspapers, and magazines have declined in both usage and trust over the past year.
See the infographic below.
