Fall continuing education video series: Student-athletes, athletic social media efforts and your institution's digital communications strategies

Fall continuing education video series: Student-athletes, athletic social media efforts and your institution's digital communications strategies

Below is fifth video of the Fall 2012 CoSIDA on-demand continuing education series entitled "Student-athletes and your institution's digital communications strategies."

Each session was video-taped at the 2012 CoSIDA St. Louis Convention and the series is a prominent piece of our fall continuing ed initiatives. Following their launch date, each video is housed on CoSIDA's YouTube video channel for on-demand viewing.

CoSIDA thanks our corporate partner NewTek, CoSIDA's Official Continuing Education Video Production Provider, for the video services provided in St. Louis and for their support of our continuing education program.

Fall 2012 CoSIDA Online Continuing Education Series (on-demand)

Tue. October 30: Student-athletes and your institution's digital communications strategies

Presenters: Kevin DeShazo, Fieldhouse Media; Patrick Powers, Webster University Director of Digital Marketing and Communications
Moderator: Joe Browning, UNC Wilmington/former CoSIDA Board member

Discussion on the reputation, protection and future of your student-athletes, with example on working with student-athletes and instructing them - along with coaches - on privacy, transparency, fake accounts, and other issues. There also will be discussion on building an engaged social community and its benefits in Social Media 2.0.



Video link here also: http://youtu.be/fGTfpO-DKAI


• Full fall 2012 continuing education schedule

• Next in the series:

Tue. Nov. 6: Dick Enberg, Academic All-America Hall of Famers discuss The Capital One Academic All-America® program
Presenters: Dick Enberg, San Diego Padres play-by-play announcer; with special guest Pat Haden, University of Southern California Athletics Director and Capital One Academic All-America® Hall of Famer
Moderator: Jim Seavey, Massachusetts Maritime
The award-winning sportscaster Enberg, a long-time ardent supporter of the Academic All-America® program, and Haden, a Capital One Academic All-America Hall of Famer, will talk about the history and growth of the program. Other discussion focuses on how Enberg became involved and personally committed to the effort as he shares his stories of some of the remarkable AAA Hall of Famers.

Tue. Nov. 20: Social Media 2.0: How social media can help you in a crisis
Presenters: Chris Syme, Chair, CoSIDA New Media/Technology Committee [CKSyme.org]; Bill Smith, Northwestern State University Director of Marketing & Branding
Discussed: How to develop an effective crisis communications plan that will build a strong base of advocates on your social media channels, covering monitoring, engagement strategies, messaging do's and do not's, including how to best handle negative posters, case studies and research results.

Each session was video-taped at the 2012 CoSIDA St. Louis Convention and the series is a prominent piece of our fall continuing ed initiatives. Following their launch date, each video is housed on CoSIDA's YouTube video channel for on-demand viewing.

CoSIDA thanks our corporate partner NewTek, CoSIDA's Official Continuing Education Video Production Provider, for the video services provided in St. Louis and for their support of our continuing education program.


Here are the links to the first four videos in the series:

Serving student-athletes: Are we getting it right?

Social media 2.0: Content Engagement - What your audience wants, what is working and what's trending

Fall continuing education video series: Paperless game notes - servicing the media and public in today's online age

Sourcing - The ever-changing media sources of today