This list is adapted from an online post by Brooke Nolan at her blog
PR Tips.
This is inspired by a post over on PR Daily naming the
20 things a PR pro should know how to do.
This is my take on things PR pros should know NOT to do. A few obvious ones, but sometimes they’re the ones most easily forgotten.
PRESS LIAISON:
• Phone journalists when you know they’re on deadline
• Be unprepared for questions when doing a sell in
• Miss a deadline
• Spam journalists with the same release, with no thoughts of what they actually want
• Fail to get interesting, exciting (and high res!) images to accompany stories
SOCIAL MEDIA:
• Delete negative comments
• Focus on numbers, not engagement
• Not bother monitoring conversation
• Share nothing but links to your own website and offers
• Not familiarize yourself with analysis tools
CUSTOMER/CLIENT RELATIONSHIPS:
• Fail to set clear targets, expectations and evaluation methods
• Not work out a clear approval process
• Not push for opinions and viewpoints
• Ignore situations if they go wrong, mistakes happen – it’s how you deal with them that count
PLANNING:
• Churn out news releases with no strategy or reason behind them
• Get coverage for coverage’s sake
• Fail to make sure press, advertising, social media activity etc is joined up
• Not make the time to read the newspapers/blogs/magazines
• Not hold regular planning and brainstorming meetings