College Sports Information Directors of America

This continuing ed session was presented by the University Division Management Advisory Committee. Thanks to those who participated - we had an excellent turnout! For those who could not participate - and for those who wish to review the session again - below are three ways to access the archived materials (via archived audio, a Fastscripts full transcript and via the archived CoverItLive blog.).

The discussion, led by Baylor University's Assistant AD/Communications Heath Nielsen and Coordinator of New Media Brad Sheffield, focused on planning and implementing social media for national award campaigns (focusing on Baylor's 2011 Heisman campaign for Robert Griffin III), using social media and micro-sites in your promotions of key events, award candidates, championship events and announcements.

Participants

• Heath Nielsen
Baylor University Assistant AD/Communications

• Brad Sheffield

Baylor University Coordinator of New Media

• baylorbears.com
• Facebook.com/BaylorAthletics
• Twitter: @BaylorAthletics

Moderator

• Eric McDowell

Union (N.Y.) CollegeAssistant AD/Sports Information
CoSIDA 3rd Vice President 
 

Sponsors

TRZ Communications/TEAMLINE, CoSIDA's Official Conference Call Provider, and ASAP Sports, CoSIDA's Official Instant Transcripts Provider provides the streaming audio and phone line for participants ... ASAP Sports provides a full transcript (Fastscripts) ... a CoverItLive blog also was offered.