May 2012 Issue
see emailed version of E-NEWSLETTER
Thank you for taking the time to read this month’s e-newsletter. Please link to the subheaders below which will take you to the different sections of the May 2012 e-newsletter where you can read more on each subject.
The following is a list of upcoming continuing education sessions. Links to the streamed audio, phone lines, ASAP full transcript (FastScripts) and CoverItLive blog for each session will be posted on CoSIDA.com, CoSIDA's Twitter account and will be emailed to each CoSIDA member in advance.
You will be able to access the sessions via internet audio stream or phone line courtesy of TRZ Sports/ Teamline - CoSIDA’s official conference call provider - HERE. Full transcripts of each sessions (Fastscripts) will be provided by ASAP Sports - CoSIDA’s official instant transcript provider following each session and will be available on CoSIDA.com. A CoverItLive blog will accompany each continuing ed session as well.
· Thursday: May 3
Talking NCAA Statistics
Time: 3-3:45 pm Eastern/2-2:45 pm Central/1-1:45 pm Mountain/Noon-12:45 pm Pacific
Presenters: NCAA Statistics & Media Services staff members, led by Jim Wright
Wright and NCAA Statistics staff members will present updates and news from their department and take your questions.
· Thursday: May 17 (tentative- date may be changed)
NCAA Division I Conversation
Time: 3-3:45 pm Eastern/2-2:45 pm Central/1-1:45 pm Mountain/Noon-12:45 pm Pacific
Discussion and Q&A session with selected NCAA Division I staff members focusing on topics for CoSIDA's DI membership.
· Thursday: May 31 (TWO SESSIONS back-to-back)
SESSION #1: Discussion with Dan Dutcher, NCAA Vice President for Division III
Time: 3-3:30 pm Eastern/2-2:30 pm Central/1-1:30 pm Mountain/Noon-12:30 pm Pacific
Discussion and Q&A with Dutcher and his staff members of pertinent topics for NCAA Division III sports communicators.
SESSION #2: Discussion with Mike Racy, NCAA Vice President for Division II
Time: 3:30-4 pm Eastern/2:30-3 pm Central/1:30-2 pm Mountain/12:30-1 pm Pacific
Discussion with Racy and DII staff members on pertinent topics for DII sports communicators, along with a Q&A session.
· Thursday: June 7
Discussion with Jim Carr, President and CEO of the NAIA
Time: 2:30-3:15 pm Eastern/1:30-2:15 pm Central/12:30-1:15 pm Mountain/11:30 am-12:15 pm Pacific
Discussion and Q&A session with Carr and selected staff members focusing on pertinent topics for NAIA sports communicators.
· Thursday: June 14
Making the most of your summertime hours
3-3:45 pm Eastern/2-2:45 pm Central/1-1:45 pm Mountain/Noon-12:45 pm Pacific
Presenters: Dave Walters (Guilford College/CoSIDA Board member) and selected NCAA II and NAIA SIDs TBA
This session is presented by the College Division Management Advisory Committee (CDMAC). Walters and other colleagues will assist you in preparing for an upcoming season and catching up on the past year by best utilizing your quieter summer office days.
On-Demand Availability of Continuing Ed Sessions
Did you miss an education session or want to review the material? Each educational session is available to CoSIDA members on-demand via audio archive, ASAP Fastscripts full transcript and CoveritLive blog the night following each session via CoSIDA.com.
RECENT EDUCATION SESSION: Social Media Promotion & Communication
Presenters: Heath Nielsen, Baylor University Assistant AD/Communications and Brad Sheffield, Baylor University Coordinator of New Media
Presented by the University Division Management Advisory Committee. Part one: Discussed using social media to promote individuals for honors and awards; part two: discussed communicating with media using social media. Listen to the on-demand audio playback of this session as provided by TRZ Sports/Teamline, view the full ASAP Sports Fastscript transcript of this session, and the CoverItLive blog HERE.
• CoSIDA 3rd VP Eric McDowell (Union- N.Y.) coordinates our continuing education initiatives this year. If you have ideas in this regard or want to coordinate/moderate a specific session, please contact him at mcdowele@union.edu.
• NewTek, CoSIDA’s official continuing education video archive provider, is making available several taped sessions from the Marco Island CoSIDA Convention held this past June. The CoSIDA Board would like to thank NewTek for its support of this continuing education initiative.
• The Convention takes place Saturday-Tuesday, June 23-26 at the Renaissa
nce Grand Hotel (800 Washington Avenue, St. Louis, Missouri 63101). The online registration and hotel reservation systems for the St. Louis Convention are found at CoSIDA's online "Convention Central" webpage: http://cosida.com/workshops/convention12.aspx
As you view the updated program and social events schedule, please note some minor changes and additions will take place during the month of May.
The webpage is your one-stop site for links about: convention programming and social events for you and your colleagues, the hotel property, the city of St. Louis, how to register for the convention, how to reserve your hotel rooms, and the reasons why this convention is a "must-attend" event.
We encourage you to read the registration "Frequently Asked Questions" before you begin the registration process and carefully read the registration instructions. In addition, there is a PDF entitled “Why Attend the 2012 Convention” which highlights all of the reasons why you should attend and provides information to others at your institution/conference who might need convincing about the benefits of attending.
• Remember, convention programming and panel/session details will continue to be added and the schedule will be updated continuously.
• CoSIDA 2nd VP Shelley Poe (Auburn University) is coordinating the overall program for the St. Louis Convention. She is in the process of finalizing the first full draft of the potential program for review by members of the Program Committee and reps from the CoSIDA Board. Contact Poe at slp0019@auburn.edu.
HOTEL ROOM RATES: Reservation DEADLINE is THURSDAY, MAY 31.
Per night, the hotel room rate is $162.50 for single/double. If you require reservations for a triple (3 per room) or quad room (4 per room) they are at the following rates: triple $182.50; quads $202.50. As part of the CoSIDA Convention package, Convention attendees will receive wireless in-room discounts and will enjoy a reduced daily parking fee. Direct link to Convention room reservations.
PREREGISTRATION FEES: Reservation DEADLINE is FRIDAY, JUNE 1.
$280 for non-CoSIDA members, $195 for CoSIDA members and $195 for spouses, friends and children. Deadline for the pre-registration is June 1, 2012. Everyone who wishes to attend any of the events must be registered. These registration fees have held steady at the same price point for the last three years. Go directly to the Convention registration site, coordinated by Sports Systems, HERE.
PAY ANNUAL DUES FOR 2012-13: As of Feb. 1, CoSIDA members can pay for 2012-13 annual dues, and those dues will cover the period from purchase through September 15 of 2013. PLEASE NOTE: PAYING COSIDA CONVENTION REGISTRATION does NOT cover your dues payment – that is a separate payment/transaction. Link to the CoSIDA membership/dues page HERE.
May 1 Deadline for Committee Chairs: Committee chairs as well as divisional Presidents/Chairs of CoSIDA’s divisional leadership groups should contact Will Roleson (willroleson@cosida.com) no later than May 1 with dates/times and room setup needs for any meetings you wish to hold with your group in St. Louis. Committee chairs have received correspondence from Roleson with a checklist to assist you in choosing your committee meeting time.
• CoSIDA Award recipients
Tam Flarup (University of Wisconsin), Chair of the Special Awards Committee, and the Committee announced in late February the full slate of 2012 CoSIDA award winners. Please see this link for the 2012 Special Awards general announcement and schedule of features for each individual award recipient.
• On April 25th it was announced Joe Paterno will be posthumously honored with the 2012 Enberg Award. The Enberg Award has been presented since 1997 “for leadership in promoting the joint values of education and athletics.” Paterno’s son, Jay, will accept this award from Dick Enberg at the June 25th Capital One Special Awards Gala in St. Louis.
• Convention Social Schedule
Saturday, June 23: A “Kickoff Welcome Reception” will take place in the Exhibitor Hall area (6 p.m.)
Sunday, June 24: ESPN’s annual reception will be held at 6 p.m.
Tuesday, June 26: We will close the annual convention with a Farewell Party at Busch Stadium beginning at 6:15 p.m., and that event includes a special presentation to the CoSIDA membership by Baseball Hall of Famer Ozzie Smith. Food/beverages will be served at the conclusion of “The Wizard’s” presentation. See information on Smith and the presentation announcement HERE.
• Special Award Recipients/Awards Luncheons & Capital One Special Awards Gala
Sunday, June 24: CoSIDA’s Kickoff Luncheon, and CoSIDA awards presented will be 25-Year, Rising Star, Trailblazer, Kenworthy and Keith Jackson honors.
Monday, June 25: CoSIDA Hall of Fame Luncheon where the Lifetime Achievement and Bill Esposito Awards will be presented along with the CoSIDA Hall of Fame inductions.
Monday, June 25: Later that evening, the Capital One Special Awards Gala, featuring the Academic All-America Hall of Fame induction ceremony, will be held. ESPN’s Rece Davis will once again serve as emcee and the legendary Dick Enberg, a long-time supporter of CoSIDA’s Academic All-America® program, will attend to personally present the 2012 Enberg Award. Prior to dinner, CoSIDA’s Jake Wade, Warren Berg, Arch Ward and Lester Jordan awards will be presented. Following dinner, the Academic All-America® Hall of Fame induction ceremony takes place.
The new CoSIDA.com online Resource Library will be launched on May 4. All members will be notified by email and CoSIDA's Twitter and Facebook accounts with more details on the Resource Library and when updates take place. The Resource Library concept was designed by Executive Director John Humenik and Director of External Affairs Barb Kowal. Working to develop the project over the last several months have been Kowal alongside the Membership Services Committee – chaired by Blake Timm (Pacific-Ore.) - with assistance from Director of Internal Operations Will Roleson.
NAIA
NAIA-SIDA President Jay Stancil (Union, KY) provides this recap from the annual NAIA Convention held in Newport Beach, Calif. on April 12-16:
• For the second year in a row, NAIA-SIDA had the opportunity to host two panels at the NAIA Convention, which was held April 12-16 in Newport Beach, Calif., this year. Stancil and Chad Waller from the NAIA national office conducted the first presentation entitled: “How to Market Your University Using the Athletic Department.” Approximately 35 athletic directors and conference commissioners were in attendance for the hour-long session.
Topics discussed included:
-The Role of an Athletic Communications Director
- The Role Athletics Play for the University
- The Power of Social Media
- Other Communication Tools - brochures/media guides, alumni magazine, webcasts, etc.
• Ron Smith of Westmont (Calif.), Cindy Fotti of Columbia (Mo.) and CoSIDA President Tom Di Camillo of Pac West Conference chaired the second panel entitled "How Strategic Communications can be used at NAIA Institutions".
Topics discussed included:
- The Value of a Strategic Communications Plan for Athletics
- Developing a Strategic Communications Plan for Athletics
- The Reality of Strategic Communications Planning in SID Offices of NAIA Institutions.
• Di Camillo spoke on behalf of NAIA-SIDA and CoSIDA during the NAIA-Athletic Directors Association (NAIA-ADA) and the NAIA-Conference Commissioners Association (NAIA-CCA) business meetings. Both groups were very receptive, especially during the NAIA-CCA meeting where Di Camillo was asked several questions and invited to have a representative of CoSIDA attend a conference meeting.
• One final highlight from the convention came out of the National Administrative Council (NAC) Awards and Statistics Committee meeting. The committee issued a statement that it will work with NAIA-SIDA to write a staffing expectation document to include a three-year plan to get a full-time SID on staff at every NAIA institution, and any future NAIA institutions must have a full-time SID. The committee expects to have something to present at the NACDA meetings in June.
• NAIA-SIDA's Board had a conference call on April 19. They discussed and reviewed the NAIA convention and talked about a desire to work more closely NACMA college division board leadership. Board member Eric Smith (Taylor, Ind.) is finalizing details on the June 22 NAIA workshop at Harris-Stowe State in Missouri.
NCAA
• CoSIDA’s NCAA Championships/Alliances Advisory Board met via teleconference on April 19 for its quarterly meeting. Topics discussed included multimedia availability for the Division II Spring Sports Festival, term limits for current Board members, generating story ideas for NCAA.com, and NCAA Championship programs, including digital-vs.-printed and opportunities for SIDs to proof copy. The group will meet next in-person at the CoSIDA Convention in St. Louis.
The NCAA has tentative plans to start a monthly Championships/Alliances newsletter for SIDs with such information as webcasts, selection shows, deadlines, etc. CoSIDA members of the Advisory Board are: Ann King (The Sage Colleges), Chad Jackson (Armstrong Atlantic), Dennis Jezek (Barry), Jim McGrath (Butler), Kennan Timm (UW-Oshkosh), Mark Adkins (Norwich), Mary Howard (Florida), Todd Lamb (Southland Conference), Tom McGuire (Bloomsburg) and Will Roleson (CoSIDA staff liaison). Mark Bedics is the NCAA's liaison, with other NCAA staff involved.
NACDA
• Each month, dating back to 2009-10, CoSIDA’s leadership discusses our organization and profession via a “CoSIDA Corner” column that is published in NACDA’s Athletics Administration Magazine. There is no May edition of the magazine, and the next CoSIDA Corner will appear in the June issue.
The most recent column, appearing the April 2012 issue was written by Eric McDowell (Union College - N.Y.), CoSIDA 3rd Vice President and can be found HERE. The column, entitled "SAAC and the athletics communications professionals: A partnership of promotion," focuses on CoSIDA's work with national and on-campus Student-Athlete Advisory Committee (SAAC) initiatives.
The NACDA magazine, which is published in October, November, December, February, March, April, June and August, is sent to more than 10,000 university and athletics administrators. That, combined with the exposure that CoSIDA receives via NACDA’s daily email blast, provides CoSIDA incredible exposure, something that was not the case prior to CoSIDA’s partnership agreement with NACDA that was agreed to in Dec. of 2008.
• A “transition team” is in place to deal with various management and organizational matters associated with CoSIDA Convention becoming part of the NACDA convention in June 2013 in Orlando. The organizational team includes Joe Hornstein (Florida International- CoSIDA 1st VP), Shelley Poe (Auburn- CoSIDA 2nd VP), Eric McDowell (Union College- N.Y., CoSIDA 3rd VP), Nick Joos (Baylor- CoSIDA Past President), Julie Work (NACDA Associate Director), Kevin Keys (Liberty), Anne Abicht (St. Cloud State), Ann King (The Sage Colleges) and CoSIDA staff members Barb Kowal, Will Roleson and John Humenik. Representing NACDA on the team are Senior Associate Executive Director Pat Manak and Assistant Executive Director Julie Work.
That group continues to update and refine a CoSIDA/NACDA Convention “Frequently Asked Questions” document to address numerous questions associated with the 2013 convention, and the group continues to discuss other educational ways to update the membership on this new endeavor, including discussion at the St. Louis Convention.
Management Advisory Committees: College (CDMAC) and University Division (UDMAC)
• The College Division Management Advisory Committee (CDMAC), chaired by Blake Timm (Pacific- Ore), held a conference call on April 11th. At the CoSIDA Convention, they will present specific college division-level panels on strategic planning for SIDs and time management ideas. If there are individuals interested in helping present at either of these panels, please contact Timm via email (timmbr@pacific.edu). The group also discussed a proposal from the membership for a NCAA stats rule that would require official statisticians at neutral site contests (i.e., spring break tournaments for baseball and softball). The full group agreed that this is an issue that many SIDs deal with and should be discussed further. The CDMAC Board has thus asked DII-SIDA, DIII-SIDA and NAIA-SIDA to review the proposal and provide comments/ suggestions back to CDMAC. The Board also discussed potential nominees for potential CoSIDA Board openings.
• On April 12, University Division Management Advisory Chair Charles Bloom (SEC) and Nick Joos (Baylor), a Past President on the CoSIDA Board of Directors, coordinated a continuing conference call for that dealt with “Social Media Promotion and Education.” See more information on this session, above, in the “Continuing Education Related” note. Nearly 250 CoSIDA members listed to the call which was presented by Heath Nielsen, Baylor University Assistant AD/Communications and Brad Sheffield, Baylor University Coordinator of New Media. The on-demand session can be found HERE.
• Bloom also reported to the UDMAC Board on April 20th that the following CoSIDA
Convention sessions are scheduled. On Saturday, June 23 (1st day of convention), the UDMAC will host a divisional session (2:30-4 p.m.) that includes presentations from the NCAA, Capital One (Academic All-America program), Stat Crew and CoSIDA staff on the NACDA relationship. Following these presentations, there will be a 30-40 minute open forum on topics of the day. Bloom asked all of the Board conference reps to contact their conference colleagues to see what these issues are so that they can be put on an agenda for the this forum.
Following this meeting, from 4-5 p.m that same day, the UDMAC holds a session on “Integrated Communications” involving a presentation on the relationship between media relations/communications with other external offices in the athletic department and on campus units (i.e., marketing, tickets, fund-raising, campus PR, etc.). On Tuesday, June 26 at 8 a.m., the UDMAC will host a session on running student-athlete awards programs/events on campus, many of which are becoming fairly elaborate in nature.
NCAA Division III
• DIII-SIDA President Larry Happel (Central College- Iowa) reports that D3SIDA partnered with NCAA Division III leaders, including consultant Jack Copeland, in celebrating the inaugural Division III Week on campuses nationwide April 9-15. Division III SIDs earlier received a promotional kit from the NCAA. D3SIDA and the NCAA also partnered in sponsoring a new quarterly recognition program which honors the best work of campus and conference sports information offices in promoting Division III. The first honoree was the Albion College (Mich.) News and Sports Information Office for a feature story it produced. Division III is the NCAA’s largest division, with 172,000 student-athletes representing 442 colleges and universities and 43 conferences.
NCAA Division I
• Football Championship Subdivision Management Advisory Committee Chair Scottie Rodgers (Ivy League) coordinated an April 23 conference call with Marilyn McNeil,President of the FCS ADA, and the leadership of CoSIDA’s FCS MAC Board to discuss ways that the two leadership groups can best work together. Topics discussed: FCS branding matters, with the FCS ADA group working more closely with FCS MAC in this and other regards to advance the FCS; and the FCS ADA sharing with FCS MAC any updates on a branding/marketing survey that will be reviewed and discussed this June/July. The Board also discussed setting up regular monthly calls for the FCS MAC moving forward and disucssed upcoming FCS MAC meetings at the CoSIDA Convention.
• On April 26, Tom Eiser (Xavier), Chair of the I-AAA UDMAC, coordinated a conference call of that divisional Board. They discussed the importance of UDMAC I-AAA’s leadership group having direct involvement in convention programming via Charles Bloom; determined which members of this leadership group would be coming to St. Louis and encouraging them to speak with their respective conference members about the need to come to the convention for a variety of reasons; and discussed ideas on how to help SID's at this divisional level convince their respective AD's about the need for them/staff to attend the St. Louis CoSIDA Convention and future conventions when they become a part of the NACDA Convention in 2013.
The group also closely reviewed the CoSIDA/NACDA FAQ document which had been provided for review. Board member Pat Pierson (Florida Gulf Coast) was asked to lead an effort to identify possible joint initiatives of the I-AAA ADA group and CoSIDA's l-AAA MAC to see how this CoSIDA' divisional leadershp Board can work build a better working relationship for the betterment of both groups. Pierson's AD, Ken Kavanagh, is the chair of the I-AAA ADA group and is a big supporter of the role of the communications professionals. Pierson was asked by Eiser help coordinate a conference call with 1-AAA MAC Board and Kavanagh in May.
Board member Oliver Pierce (Gonzanga) will draft a document to share with the NCAA to address three topics of concern: (a) new NCAA Tournament policy about taking the losers first in the media room; (b) policy of not allowing coaches and players selected for NCAA Tournament post-game press conferences to talk to the media in the down time before getting to the podium; (c) box score format – NCAA Tournament boxes went away from the all upper case last name, comma, first name and roster files submitted by schools were rendered worthless.
A call will be planned for May to specifically address the CoSIDA/NACDA transition and relationship building with the 1-AAA ADA group..
• On April 20, John Humenik and Barb Kowal forwarded along the latest monthly edition of “Communications Watch for Today’s AD” to Dutch Baughman, Executive Director of Division 1-A Athletic Directors Association. Since October of 2010 this e-newsletter, adapted from CoSIDA’s weekly “Communications Watch” for our membership, has been put together specifically for AD’s to stay abreast of topics regarding strategic communications, crisis planning and communications, trends, surveys so that today’s AD’s can better stay abreast of the many communications based issues and challenges facing collegiate athletics.
• Access the Academic All-America master schedule for nomination deadlines/team announcements, the AAA Committee list of chairs, vice-chairs and district representatives and the district nominating/voting maps for all four divisions.
• Check CoSIDA.com for the latest Capital One Academic All-District and Academic All-America® 
information. We remind everyone that you must be a member of CoSIDA to nominate your deserving student-athletes and we strongly encourage you to not wait until the last moment to do those nominations.
NOTE: Deadlines for nominations will be strictly adhered to. There will be no extensions and no exceptions if the deadlines are missed. Please plan appropriately to make sure your information in place to meet the respective deadlines and that the people at your school who will be nominating student-athletes are paid members of CoSIDA for the 2011-12 year.
If you have questions regarding the nomination criteria for the AAA program, or other questions relating to the awards program, please click HERE and closely review the information page and FAQ document on the CoSIDA website which we believe will address your question.
• The Board and Academic All-America® Committee leadership remind CoSIDA members that CoSIDA's "Academic All-America®"mark is federally registered. As such, CoSIDA members must help the Board and AAA Committee monitor the wrongful use of this registered trademark. If you see any other organizations, including coaching associations, using this registered trademark, immediately contact CoSIDA Executive Director John Humenik (jhumenik@bellsouth.net) or Academic All-America Committee member Dick Lipe (rlipe@bentley.edu). We will have our legal counsel, Collegiate Images, follow up with a letter regarding infringement of our federally registered mark and they will be asked to "cease and desist" from future use of that mark.
Many times during the year we find that our own membership is using "Academic All-America®" in releases that they prepare for student-athletes receiving academic achievement awards from other organizations - when in fact those organizations refer to their awards as "All-Academic," "Scholar-Athlete," "Academic All-Star," etc. We remind CoSIDA members to be cognizant of only using "Academic All-America®" in relation to CoSIDA's Capital One partnership program. There are NO exceptions and you should make sure your administrative staff and coaches understand that they do not have the right to take another award that is being presented for combined academic/athletic excellence by coach’s associations or other organizations and change it to “Academic All-America®” instead of its appropriate title given by that awarding organization.
• The Publications Contest information and upcoming deadlines can be found HERE; Publications Chair Chad Grubbs (Hardin-Simmons) is finalizing results from the fall and winter contests. There is only one spring contest open (postseason media guides). Please direct questions to Grubbs at cgrubbs@hsutx.edu.
• Nominations are open until FRIDAY, MAY 4 for the CoSIDA Fred Nuesch-Dave Wolhueter Undergraduate Scholarship program. Find nomination forms and details HERE. The other CoSIDA scholarship/grants for postgraduate scholarships and the graduate internship grant are reviewing candidates, as their deadlines were in April. Carol Hudson, Jr. (Old Dominion) is Chair of the Scholarship Committee and questions can be directed to him at chudson@odu.edu.
• During the Board of Directors conference call on April 27, the Board discussed two branding proposals submitted by two companies interested in working with our organization on strategic branding matters and exploring CoSIDA's brand reputation within the athletic community and membership. The Board made a decision to seek more detailed contract information/timelines to help it make a final decision in the near future.
• During the month of April, 35 CoSIDA-based stories appeared on NACDA’s Daily Review email blast. There were 21 Daily Review emails during the month. Through the Daily Review email, thousands of university and athletics administrators are exposed to professional and organizational news. This outreach primarily came about due to CoSIDA’s decision in December 2008 to become an affiliated partner within the NACDA organizational umbrella.
• Also in April, three CoSIDA-based features/stories were featured on NCAA.com websites and circulated a total of five times on the NCAA Daily News Direct email blast.
• In April, 44 articles were posted on CoSIDA.com. The CoSIDA Twitter page had 375 tweets/postings, all of them of an informative nature with breaking news and timely topics for athletic communication professionals.
• The CoSIDA LinkedIn group surpassed the 1,000-member mark in February and the group now has 1,203 members and is actively holding discussions, soliciting final convention panelists and sharing articles and videos of interest to athletic communicators.
• Email marketing service provider Constant Contact recognized CoSIDA’s email marketing efforts with a “Constant Contact All Star Award” in late March – an award which recognizes the small business and nonprofit organizations that are finding great success with their marketing efforts. This award is given to the top 10 percent customers of Constant Contact’s 550,000+ customers.
CoSIDA’s email marketing program, developed by Executive Director John Humenik and Director of External Affairs Barb Kowal and managed and coordinated by Kowal since its inception, was singled out for consistently high open rates (greater than 25%), click-through rates and low bounce rates; making regular contact with CoSIDA’s audience; sending at least three surveys or publishing at least three events in the last year; using social media tools to share and promote content and events; and regularly viewing CoSIDA reports to review email marketing efforts. This indicates that this email communications tool used by the CoSIDA leadership is effective, for both dissemination of information and for the corporate sponsors who support CoSIDA’s email marketing initiatives. Thanks to the membership for being engaged and receptive to this CoSIDA communication tool and helping CoSIDA be a leader among non-profit organizations in its email efforts.
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CoSIDA Survey results: The state of crisis communications in college athletics
Nearly 160 CoSIDA members responded to the survey, conducted in January/February. See the findings HERE. The data from this survey, written and coordinated by Chris Syme, Chair of the New Media/Technology Committee and committee members, suggests that many university athletic departments are inadequately prepared to deploy multiple communications channels, including social media, as needed in a crisis. Departments might consider reviewing the information here and implementing the five best practices listed at the end of the survey summary.
• Clay Stoldt, Chair of the Sports Management Program at Wichita State and a former SID at that school, worked with Barb Kowal and John Humenik to complete his survey/study with our CoSIDA membership on the growing use of social media in college athletics. That survey concluded in mid-January after being circulated four times to the membership via email and four times via the weekly Communications Watch email. Thanks to the 500-plus CoSIDA members who participated in the survey. Stoldt is gathering and analyzing the information and plans to present his findings at the St. Louis convention and also will provide a summary of his research to CoSIDA’s membership.
• Joe Moore, a former SID at Central Missouri who now teaches in that school’s Department of Communications, completed his dissertation on “Influence in the Collegiate Sports PR Community.” CoSIDA’s Board of Directors and its various leadership groups agreed to work with Moore on this project at the 2010 San Francisco Convention.
The completed project, which included interviews with CoSIDA’s Board, divisional leadership groups and participation by nearly 300 CoSIDA members, was provided by John Humenik to the CoSIDA Board of Directors and the various divisional leadership presidents/chairs in December. Moore is preparing a survey on this topic which he will provide to athletic directors. An executive summary of the report will be produced by Moore/Humenik and provided to the CoSIDA membership in the future. Moore also plans to attend the St. Louis Convention and present his findings to the Board and to the membership.
• On the April 27th Board of Directors conference call, the Board continued to discuss these proposals and made a decison to seek more detailed contract infotmation/timelines to help it make a final decision in the very near future.
• John Humenik is working with the NFL Communications Department in New York (Corry Rush and Greg Aiello) to assist the NFL - as a part of the inventory for its $10,000 sponsorship for the upcoming convention and 2012-13 academic year - with publicizing the NFL’s PR-based internships for the 2012 season. Rush will work with the league’s individual teams and NFL office in New York to compile one document listing all pr/communications internships that the NFL will offer in 2012. That document will then be provided to Director of External Affairs Barb Kowal and will be sent via email to all of our members, posted online and on CoSIDA's social media channels. The NFL staff plans to provide this to CoSIDA during May so please look for this and pass it along to your students/interns/grad assistants who might have an interest in these NFL internships.
• CoSIDA’s fund raising organizational team for the 2012 convention and 2012-13 academic year has completed the process. That team of CoSIDA Vice Presidents Joe Hornstein (Florida International) and Shelley Poe (Auburn) along with Larry Dougherty (Temple), Justin Doherty (Wisconsin), Nick Joos (Baylor), John Paquette (Big East), Joe Browning (UNC-Wilmington), Kent Brown (Illinois), Dave Wohlhueter, Jeff Hodges, Will Roleson, Barb Kowal and John Humenik has personally contacted more than 120 firms/organizations with regard to their support.
• During April, the following groups pledged sponsorship support for the convention and upcoming year: ASAP Sports ($17,500- Jeri Gargano), FOX Sports Networks ($5000- Chris Hannan /Chris Belletti), Populous ($3500- Jeanette Johnson), BFish Inc. ($1000- Tim Simmons), Front Row Marketing ($1000- Chris Lenchenski), Wuerffel Trophy ($1000- John Watts), PlayUp ($1000- Dennis Lee), Conference USA ($500- Courtney Morrison-Archer), National Fastpitch Coaches Association ($500- Lacy Lee Baker), National Basketball Coaches Association ($500- Rick Leddy).
• As of the end of April, these groups have stepped forward in support of CoSIDA for the convention and/or the upcoming academic year. They are:
Platinum Plus Sponsors: Capital One (Byron Daub) and NCAA (Bob Williams, Erik Christianson, Mike Racy and Dan Dutcher)
Platinum Sponsors: SIDEARM (Jeff Rubin)
Diamond Level Sponsors: ESPN (Josh Krulewitz, Rachel Margolis), ASAP Sports (Jeri Gargano), TextCaster (Rob Sweeney and Mike Sadler)
Silver Level Sponsors: NFL (Greg Aiello and Corry Rush), Stat Crew (Rob Schupler/ Monica Pellman), TRZ Sports (Tom Zawistowski and Josh Mathus)
Bronze Level Sponsors: Rose Bowl Game (Gina Chappin), Fiesta Bowl (Andy Bagnato), Sugar Bowl, (John Sudsbury), Heisman Trophy (Rob Whalen and Tim Henning), Turner Sports (Sal Petruzzi), FOX Sports Networks (Chris Hannan/ Chris Bellitti)
$3500 Sponsor Level: XOS Digital (Chris Kesicke/Gregg Brandon), Populous (Jeanette Johnson), Sports Systems (Brian Binette )
$1750 Sponsor Level: Provations Group (Jai Giffin)
$1000 Sponsor Level: NCAA Football (Bret Krift), Football Bowl Association (Charlie Fiss), Football Writers Association of America (Steve Richardson), Lott Trophy (Pete Donovan), BFish Inc. (Tim Simmons), Front Row Marketing (Chris Lencheski), Wuerffel Trophy (John Watts), PlayUp (Dennis Lee)
$750 Sponsor Level: Big 12 Conference (Bob Burda), AFCA (Grant Teaff /Vince Thompson), National Football Foundation (Steve Hatchell/Matt Sign)
$500 Sponsor Level: SEC (Charles Bloom), Big Ten Conference (Diane Dietz), Colonial Athletic Association (Tom Yeager), Missouri Valley Conference (Doug Elgin), College Press Box.Com (Ted Gangi), Alamo Bowl (Rick Hill), Awards Recognition Association (Dave Bergeson), Licensing Resource Group (Lewis Hardy), ACC (Michael Kelley), Horizon League (Bill Benner), Paul Hornung Award (Karl Schmitt), USBWA (Joe Mitch), Big East Conference (John Paquette), Big Ten Network (Elizabeth Conlisk), Cotton Bowl (Charlie Fiss), Sporting News (Laura Dantzler), Pac-12 Conference (Dave Hirsch) and Lindy’s Sports Publications (Lindy Davis), Conference USA (Courtney Morrison-Archer), National Fastpitch Coaches Association (Lacy Lee Baker), National Basketball Coaches Association (Jim Haney/Rick Leddy)
• The following companies/sponsors have CoSIDA "official provider" recognition for the balance of the 2011-12 academic year. Those marked with a double asterisk (**) have renewed their official provider status for 2012-13:
Capital One ** - Entitlement rights holder for CoSIDA's Academic All-America® program
SIDEARM ** - Official provider of CoSIDA's website (including Academic All-America online nomination and selection system, Career Center, Online Directory, awards and online membership systems)
ASAP Sports ** - CoSIDA's official instant transcripts provider
TextCaster ** - CoSIDA's official and exclusive text messaging services provider and partner
Expion - CoSIDA's official social media advisor
NewTek - CoSIDA's official continuing education video archive provider
TRZ Sports/Teamline ** - CoSIDA's official teleconference call provider
Eclaro Sports - CoSIDA's official career development partner
Sports Systems ** - CoSIDA's official online convention registration provider
Populous ** - CoSIDA's official convention registration badge printer and provider
XOS Digital/Collegiate Images ** - CoSIDA's official legal services provider for the Academic All-America® program
• The new membership period for 2012-13 began on February 1. For those who want to renew or for those who want to join CoSIDA, if you renew after Feb. 1, 2012, your membership period covers you through September 15, 2013. If you have already purchased a 2011-12 CoSIDA membership, that membership is active for the next five months - though September 15, 2012. See more details and how to join or renew HERE.
Please remember: you must be a current CoSIDA member to nominate for - and vote on - Capital One Academic All-America® All-District Team honors.
If you have any questions in this regard, please contact Will Roleson (willroleson@cosida.com), CoSIDA’s Director of Internal Operations.
CoSIDA E-Directory information
• For those who have moved into a new position or who have had staff changes recently are reminded to update their personal and/or organizational CoSIDA E-Directory information. There is an online directory and a PDF version of the directory. You can access your information and update it and/or request custodial status of your organization's account so you can update staff and organizational information, pay dues online, etc., by going HERE. Questions? Please contact Will Roleson, CoSIDA Director of Internal Operations, at willroleson@cosida.com.
• Access the updated calendar of events/deadlines for the May 1-July 31 period HERE. We encourage all members to review this closely so you are aware of important dates and deadlines.