Fall 2012 CoSIDA online continuing education schedule (on-demand)

Fall 2012 CoSIDA online continuing education schedule (on-demand)

Below is the CoSIDA on-demand continuing educations session schedule for the Fall of 2012. Each session was video-taped at the 2012 CoSIDA St. Louis Convention and the series is a prominent piece of our fall continuing ed initiatives.

CoSIDA thanks our corporate partner NewTek, CoSIDA's Official Continuing Education Video Production Provider, for the video services provided in St. Louis and for their support of our continuing education program.

CoSIDA 3rd Vice President Judy Willson (Mountain West Conference) is coordinating our live conference call/webinar continuing education program this year. If you have ideas or want to present on a call/webcast, Judy can be contacted via jwillson@themwc.com.  Following their launch date, each video will be housed on CoSIDA.com for on-demand viewing.

Fall 2012 CoSIDA Online Continuing Education Schedule (on-demand)

Note: Links to each session are available on the dates below; once a session is launched, it will be archived on CoSIDA.com's YouTube video channel.SEPTEMBER

Tue. 11: Social media 2.0: Content Engagement: What your audience wants, what is working today and what's trending

LINK (WHEN LIVE): http://youtu.be/Cz-OSqmdcyk

Presenters: Ronnie Ramos, NCAA Managing Director of Digital Communications; Dana Thomas, NCAA Assistant Director of Social Media Strategies; Jeff Rubin, Syracuse University iSchool Associate Professor of Practice and SIDEARM Sports CEO; Spencer Kitley, CoverItLive Event Specialist
Using best practices and case studies from intercollegiate athletics, the discussion focuses on what is - and is not - working today in athletic social media; making sure stakeholders are getting content from you that they cannot get elsewhere; how to best engage and listen to your audience; and best use of your athletic staff manpower to manage social media.

Tue. 25: Serving student-athletes: Are we getting it right?

Presenters: SAAC student-athletes: Alex Mendez (University of South Florida, NCAA Division I baseball); David Pillen (Abilene Christian, NCAA Division II football); Nafeesa Connolly (Simmons College, NCAA Division III volleyball); and Julie Teeple (Columbia College, NAIA basketball and volleyball)
Moderator: Eric McDowell, Union College-N.Y. (CoSIDA 2nd VP)

Student-Athlete Advisory Committee (SAAC) representatives from all divisions discuss communications challenges from their perspective and engage in a thoughtful Q&A session with CoSIDA members.


OCTOBER

Wed. 10: Paperless game notes? How to service the media and public in an online age

Presenters: Chris Yandle (University of Miami/formerly of Baylor); Ted Gangi, CollegePressBox.com; Chris Freet, University of Miami
When is providing too much information a bad thing? Who has time to read a 100-page note packet for a non-televised, non-conference game? Not the media. It’s time to streamline your notes and promote the best. Our job is to make the media’s job of covering our schools easier, not harder (and make our jobs easier as well). In the social media age, less is definitely more.

Tue. 23: Sourcing

Presenters: Joe Schad, ESPN; Kirk Wessler, Peoria Journal-Star; Pat Coleman, D3Sports.com; Bryan Burwell, St. Louis Post-Dispatch
Moderator: John Paquette, Big East Conference/former CoSIDA Board member
A discussion with the media about the ever-changing sourcing standards of today, including use of anonymous sources, social media as sourcing, editorial fact-checking.

Tue. 30: Social Media 2.0: How the student-athlete fits into your institution's overall digital communications strategies

Presenters: Kevin DeShazo, Fieldhouse Media; Patrick Powers, Webster University Director of Digital Marketing and Communications
Moderator: Joe Browning, UNC Wilmington/former CoSIDA Board member
Discussion on the reputation, protection and future of your student-athletes, with example on working with student-athletes and instructing them - along with coaches - on privacy, transparency, fake accounts, and other issues. There also will be discussion on building an engaged social community and its benefits.


NOVEMBER

Tue. 6: Dick Enberg, Academic All-America Hall of Famers discuss The Capital One Academic All-America® program

Presenters: Dick Enberg, San Diego Padres play-by-play announcer; with special guest Pat Haden, University of Southern California Athletics Director and Capital One Academic All-America® Hall of Famer
Moderator: Jim Seavey, Massachusetts Maritime
The award-winning sportscaster Enberg, a long-time ardent supporter of the Academic All-America® program, and Haden, a Capital One Academic All-America Hall of Famer, will talk about the history and growth of the program. Other discussion focuses on how Enberg became involved and personally committed to the effort as he shares his stories of some of the remarkable AAA Hall of Famers.

Tue. 20: Social Media 2.0: How social media can help you in a crisis
Presenters: Chris Syme, Chair, CoSIDA New Media/Technology Committee [CKSyme.org]; Bill Smith, Northwestern State University Director of Marketing & Branding
Discussed: How to develop an effective crisis communications plan that will build a strong base of advocates on your social media channels, covering monitoring, engagement strategies, messaging do's and do not's, including how to best handle negative posters, case studies and research results.


DECEMBER

Wed. 5: Impact of New and Social Media on College Athletic Communications

Presenters: G. Clayton Stoldt (Chair, Wichita State Sport Management program); Derrick Docket (Missouri Valley Conference); Murray Evans (Oklahoma Christian); Susan Lax (University of Kentucky)
Presenting results from the 2012 survey of CoSIDA members on the usage and impact of social media in college athletic communications. In addition to the key results from the survey being shared, practitioners will educate us on the implications of the findings.

Tue., 18: Beyond The Labels - Bias and Stereotypes in Coverage

Presenters: Carol Stiff, ESPN Vice President, Programming & Acquisitions (NCAA, WBB); Laura Gentile, Vice President, espnW; Katie Richman, Director of Social Media Strategy, ESPN; Mechelle Voepel, ESPN.com
Moderator: Chevonne Mansfield, Southeastern Conference
In celebrating the 40th anniversary of Title IX, a look at bias and stereotyping in sports coverage, and a discussion of how to foster respectful personal expression from your athletes and coaches.