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E-newsletter version
Thank you for taking the time to read this month’s e-newsletter. Please link to the subheaders below which will take you to the different sections of the February 2013 e-newsletter where you can read more on each subject.
Strategic Branding Review Continues
Continuing Education
CoSIDA Leadership Matters
National Organizational Initiatives
2013 CoSIDA Awards/Contests
2013 Orlando Convention Update: Registration & hotel reservations now open
Marketing & Communications
Capital One Academic All-America® program
CoSIDA Membership for 2013-14 now open
Updated CoSIDA Directory
Sponsorships
CoSIDA Master Monthly Schedule
Strategic Branding Review Continues; Survey Concludes
CoSIDA’s Board of Directors agreed last April to hire Cryder Rinebold of Indianapolis to conduct a strategic branding-based review of CoSIDA over the course of the next 12-15 months. On Jan. 10-11, CoSIDA staff members John Humenik, Barb Kowal and Will Roleson met with Cryder Rinebold in Indianapolis to review quantitative and qualitative results from various interview sessions that were conducted from June-October and a survey that was conducted during November, finalizing a presentation for the CoSIDA leadership group meeting the following week in Dallas at the NCAA Convention.
On Jan. 15, Dennis Cryder and JoJo Rinebold conducted a three-hour session with that CoSIDA leadership group: President Joe Hornstein (FIU); 1st VP Shelly Poe (Auburn); 2nd VP Eric McDowell (Union N.Y.); 3rd VP Judy Willson (Mountain West Conference); Secretary Jeff Hodges (North Alabama); CDMAC chair Blake Timm (Pacific [Ore.]); DII SIDA president Greg Goings (Bowie State); D3 SIDA president Larry Happel (Central College); NAIA-SIDA president Jay Stancil (Union Ky.) and CoSIDA staff.
The extensive Power Point presentation reviewed in detail survey results and their observations from 24 interview focus sessions with groups inside and outside of CoSIDA, as well as recommendations for the CoSIDA leadership to consider moving forward. President Hornstein updated the full CoSIDA Board of Directors Jan. 24 and provided them the extensive Power Point presentation for review. Currently, Cryder Rinebold is working on an executive summary of this report to provide to the entire CoSIDA membership for review.
Continuing Education Sessions
• On Tuesday, Jan. 8, the ESPN Stats and Production Research staff conducted a webinar for Division I men's basketball media relations contacts to discuss the BPI (Basketball Power Index) ratings system for DI basketball. The NCAA DI Men's Basketball Committee uses this in its discussion of tournament invitees. Over 50 CoSIDA members participated in the webinar. For webinar playback/on-demand viewing, please go HERE to access the archived information.
• On Wednesday, Jan. 16, an NCAA Convention educational session panel from Dallas entitled “Social Media and the Student-Athlete” was made available via live streaming to the CoSIDA membership and athletic community at-large. That session is in on-demand playback form and can be found HERE.
The CoSIDA Board would like to thank NewTek as well as ASAP Sports (CoSIDA’s official instant transcript services provider) and TRZ Sports /Teamline (CoSIDA’s official conference call provider) for their support of CoSIDA’s continuing education initiatives. NewTek produced the fall continuing ed video series (with all videos from 2012 Convention sessions) and those can be viewed on-demand HERE via CoSIDA's YouTube channel.
• CoSIDA 3rd Vice President Judy Willson (Mountain West Conference) is coordinating the spring semester conference call/webinar continuing education program from February-May. If you have ideas or want to present on a call/webcast, Judy can be contacted via jwillson@themwc.com.
• In September, CoSIDA launched its Online Reference and Resource Library. You can learn more about this wonderful membership continuing education service and access the database HERE.
CoSIDA Leadership Matters
• CoSIDA was represented at the following events/meetings during January:
Jan. 3-8: BCS National Championship Game meetings/events (John Humenik, Joe Hornstein [FIU])
Jan 4-5: FCS Summit, Frisco, TX (Scottie Rodgers [Ivy League], Chair of FCS Management Advisory Committee)
Jan. 10-11: Indianapolis meetings with Cryder Rinebold (John Humenik, Barb Kowal, Will Roleson)
Jan 15-18: NCAA Convention, Dallas (Joe Hornstein, Shelly Poe, Eric McDowell, Judy Willson, Jeff Hodges, Blake Timm, Greg Goings, Larry Happel, Jay Stancil, John Humenik, Barb Kowal, Will Roleson)
Jan. 19: Address to 1,100 members of NCAA Division III membership at the NCAA Convention in Dallas (John Humenik, Eric McDowell)
Jan. 26-28: NACDA Mid-Year Affiliates Meeting, Marco Island, FL (John Humenik)
• A complete list of roles/responsibilities and duties for the 2012-13 Board members is found HERE.
• COMMITTEE INFORMATION
This fall, the CoSIDA Committee chairs provided specific sets of goals and objectives for 2012-13 and they are found HERE. Many committee chairs provided a mid-year update in January and those reports are found HERE.
National Organizational Initiatives
NCAA
• CoSIDA’s contingent at the NCAA Convention in Dallas (Jan. 15-19) included
President Joe Hornstein, 1st VP Shelly Poe, 2nd VP Eric McDowell, 3rd VP Judy Willson and Secretary Jeff Hodges; Blake Timm (Chair of the College Division Management Advisory Committee), Greg Goings (President of DII SIDA), Larry Happel (President of D3 SIDA) and Jay Stancil (President of NAIA-SIDA); and John Humenik, Barb Kowal and Will Roleson of the CoSIDA staff. Following is a recap of those meetings:
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John Humenik and
Eric McDowell did a joint presentation to 1,100 members of NCAA Division III on the ways that CoSIDA/D3SIDA has worked with the NCAA national DIII staff over the past few years to aid and advance DIII initiatives. Please see this NCAA.org article, written on the D3 membership site by Gary Brown, for more on the
D3 and CoSIDA working group tackling athletic communications issues.
• CoSIDA’s full leadership group heard a three-hour presentation from Cryder Rinebold evaluating the quantitative and qualitative data regarding the strategic branding review that has taken place over the past seven months. They also presented some recommendations for consideration.
•Discussions on upcoming 2013 convention; continuing education; mid-year committee reports; development of marketing literature; review of CoSIDA directory and CoSIDA.com; budget and fiscal update; next steps in the Cryder Rinebold project.
• The delegation met with the following to discuss current relationships/partnerships with each group and how we can possibly grow those efforts:
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Erik Christianson, NCAA Director for External Affairs;
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Julie Work, Pat Manak, Jason Galaska, Kevin Collins of NACDA staff;
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Dutch Baughman, Executive Director of Division 1-A AD Association;
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Josh Looney of the NCAA DII national staff;
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Dan Dutcher, Louise McCleary and
Jack Copeland of the NCAA DIII national staff;
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Chuck Yirgoyen, Steve Nelson and
Portia Hoeg of the DIII Conference Commissioners Group;
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Kevin Beattie, first vice-president, ECAC-SIDA;
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Matt Sign of the National Football Foundation and College Hall of Fame;
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Steve Richardson, Executive Director, Football Writers Association of America.
• Held an in-depth discussion concerning improving engagement/involvement with DI membership; joined by
Rob Carolla (Big 12), Courtney Morrison-Archer (Conference USA) and
Brad Sutton (SMU) for that session
• Attended NCAA President Mark Emmert’s “State of the Association” address;
his remarks are reviewed in this NCAA.org Convention article
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Eric McDowell- CoSIDA’s 2nd VP- met and made individual presentations to the NCAA DI, DII and DIII national SAAC (Student-Athlete Advisory Committee).
In his article entitled "SAAC and you, the SID - A partnership of promotion," McDowell shares his thoughts and observations about the importance of CoSIDA members working closely with their campus or conference SAAC groups.
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The NCAA/CoSIDA Media Coordination Advisory Board held a January 11th call. Among the topics discussed were the activation materials for the Division III 75th anniversary, the winter championships FTP site and statistical integration with various providers, as well as the NCAA’s policies regarding baseball/softball stats submissions. CoSIDA members are reminded that if there are any issues with content on NCAA.com, they can e-mail Turner Sports at
ncaa-content@turner.com.
• The NCAA Championships and Alliances staff recently published their fourth monthly NCAA Media Coordination and Statistics Newsletter in January which can be read
HERE. The newsletter was developed at the request of – and in conjunction with – the NCAA Championships and Media Coordination Advisory Board, which is comprised of CoSIDA members from all three NCAA divisions along with NCAA staff.
NACDA
• John Humenik attended the annual NACDA Mid-Year Affiliates Meeting January 26-28, the fifth consecutive year that CoSIDA has been invited to this annual meeting. It brings together all of the Executive Directors and Presidents of management groups in intercollegiate athletics to discuss initiatives they are undertaking and how these groups could work together for mutual benefit. Humenik believes this particular meeting is perhaps the most beneficial to CoSIDA each year.
During the three days of this meeting Humenik had the opportunity to make a presentation before joint representatives from the following 14 groups: Minority Opportunities Athletics Assoc. (MOAA), Division 1-A Athletic Directors Assoc. (DI-A ADA), Football Championship Subdivision Athletic Directors, Assoc. (FCS ADA), Division 1-AAA Athletic Directors Assoc. (D1-AAA ADA), Division II Athletic Directors Assoc. (DII ADA), Division III Athletic Directors Assoc. (DIII ADA), National Association of Intercollegiate Athletics (NAIA), National Center for Spectator Sports Safety and Security (NC4S), College Athletic Business Management Assoc. (CABMA), National Assoc. of Collegiate Marketing Administrators (NACMA), National Assoc. of Athletic Development Directors (NAADD), National Association of Two-Year College Athletic Administrators (NATYCAA), Collegiate Event and Facility Management Association (CEFMA), Intercollegiate Licensing Assoc. (ICLA), and National Assoc. for Athletics Compliance (NAAC).
Humenik also met individually with the President/Executive Director of each organization in attendance and was invited for the second consecutive year to participate in a private meeting session with
NCAA President Mark Emmert.
• We strongly encourage all CoSIDA members to review the “Frequently Asked Questions” document in preparation for CoSIDA's Convention (June 12-15) moving to the NACDA & Affiliates Convention in Orlando. Review the current NACDA FAQ document
HERE.
• CoSIDA’s leadership continues to contribute a "CoSIDA Corner" published in each issue of NACDA's
Athletic Administration Magazine discussing our organization and profession. The NACDA magazine, which is published in October, November, December, February, March, April, June and August, is sent to more than 10,000 university and athletics administrators. That, combined with the exposure that CoSIDA receives via NACDA’s daily email blast, provides CoSIDA incredible exposure throughout the full intercollegiate community.
The February 2013 column discusses how CoSIDA has been a leader in social media strategy, education and hands-on continuing education is available for viewing
HERE. The column was written by Chris Syme, Chair of the CoSIDA New Media/Technology Committee.
CoSIDA Awards/Contests
Nominations and contests are well underway for the 2012-13 academic year.
• The Fred Stabley Writing Contest is open and this year for the first time, submissions can be made online. Deadline for submissions is Friday, Feb. 22, 2013. The Writing Contest Chair is Wade Steinlage (William Penn, steinlagew@wmpenn.edu). Please find more information and the online login portal HERE.
• The 2012-13 Publications Contest did not open until the end of January due to a change in committee leadership. The new Publications Committee Chair is Tyler Cundith (Johnson County Community College, tcundith@jccc.edu). Please click HERE for Publications Contest information, deadlines, entry forms and contest coordinators. There are two deadlines this year - March 1 for all fall sports and basketball-related contests and March 30 for all other winter sports and all spring sports contests.
• The 2012-13 CoSIDA Scholarship Program, chaired by Carol Hudson (Old Dominion, chudson@odu.edu) will also have an online nomination portal this year and those deadlines are in April and May 2013. See more information HERE.
2013 CoSIDA Orlando Convention Updates
• The 2013 CoSIDA Convention, held in conjunction with the NACDA and Affiliates Convention, takes place June 12-15 at the World Center Marriott Resort in Orlando. Check early information, extensive programming and social activities already scheduled and airport shuttle and United Airlines flight discount promotions at the 2013 Convention webpage:
www.cosida.com/2013Orlando/
Registration and hotel reservations ($171.00 per night) are now being accepted as of February 1.
To register for the Convention: click HERE
For hotel reservations at the World Center Marriott Resort: click HERE
PLEASE NOTE: CoSIDA members need to register for the convention and reserve hotel rooms via Cosida.com convention site and not via the NACDA.com convention site.
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CoSIDA 2nd VP Eric McDowell (Union-N.Y.) is coordinating our programming for the 2013 CoSIDA Convention in Orlando along with the Programming Committee. If you have any questions, please contact him at
mcdowele@union.edu. Read more about the extensive programming already planned, the social events and the new "Family Committee" activities at the
CoSIDA Convention webpage.
• Some key components of the 2013 convention:
• The annual induction ceremony for the Capital One Academic All-America® Hall of Fame will take place at 5 pm on Wednesday, June 12. That will be followed by a “Kickoff/Welcome Reception” in the CoSIDA Exhibit Hall at 6:30 pm that evening.
• CoSIDA’s Hall of Fame Luncheon is at noon on Thursday, June 13
• CoSIDA's Special Awards Luncheon is at noon on Friday, June 14
• CoSIDA members will be able to attend a joint social mixer for all CoSIDA and NACDA affiliate attendees in the NACDA Exhibit Hall late afternoon/early evening on Thursday, June 13
• ESPN will host a social event for CoSIDA members at the Disney Wide World of Sports Complex on Saturday evening, June 15
Marketing & Communications Updates
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CoSIDA Director of External Affairs Barb Kowal, on behalf of the CoSIDA leadership, is coordinating a redesign of the
CoSIDA.com website in conjunction with SIDEARM, our website provider. The layout and designs are finalized, and the redesigned site is scheduled to launch in February.
If you have suggestions for CoSIDA.com content or wish to contribute to our website, please send those suggestions to
barbkowal@cosida.com.
• During the month of January,
15 CoSIDA-based stories appeared on NACDA’s Daily Review email blast. There were
22 Daily Review emails during the month. Through the Daily Review email, thousands of university and athletics administrators are exposed to professional and organizational news. This outreach primarily came about due to CoSIDA’s decision in December 2008 to become an affiliated partner within the NACDA organizational umbrella.
• In January, 34 articles were posted on
CoSIDA.com. The
CoSIDA Twitter page had 183 tweets/postings, all of them of an informative nature with breaking news and timely topics for athletic communication professionals.
• The
CoSIDA LinkedIn group continues to attract members and the group now totals 1,659 members and is actively holding discussions, soliciting final convention panelists and sharing articles and videos of interest to athletic communicators. Please join and submit your ideas, questions or comments to make this a lively forum for our members.
Capital One Academic All-America® Program
2012-13 Academic All-America® master schedule for nomination deadlines/team announcements (PDF)
• In January, the Capital One Academic All-America® men's and women's basketball Academic All-District teams were announced. Awards for those student-athletes are currently in production and will be shipped to those CoSIDA members who nominated them in February. Please see the Capital One Academic All-America® webpages for more information and team listings.
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CoSIDA's corporate partner Capital One maintains the Capital One Academic All-America® website which was launched in the summer. The website, developed by a Capital One’s partner ad agency Campfire, is:
http://www.capitaloneacademicallamerica.com/. There is tremendous historical and current Academic All-America® content already on the site and more is being developed.
• Thanks to the many CoSIDA members who have produced Capital One Academic All-America® videos for student-athletes who have received 2012 fall Capital One AAA honors.
Mark Adkins (Manchester College) from the Academic All-America® Committee is coordinating these efforts. You can view these short interviews at the
Capital One Academic All-America® YouTube channel.
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NOTE: Deadlines for Capital One Academic All-America® nominations and voting are strictly adhered to. In fairness to all who nominate/vote prior to the deadline and for the integrity of the program, there can be no extensions and no exceptions if the deadline is missed. Please plan appropriately now to make sure your information in place to meet the respective deadlines and that the people at your school who will be nominating student-athletes are paid members of CoSIDA for the 2012-13 year.
If you have questions regarding the nomination criteria for the AAA program, or other questions relating to the awards program, please closely review the
information page and FAQ document on the CoSIDA website which we believe will address your question.
• The Board and Academic All-America® Committee leadership remind CoSIDA members that CoSIDA's "Academic All-America®"mark is federally registered.
As such, CoSIDA members must help the Board and Academic All-America® Committee monitor the wrongful use of this registered trademark. If you see any other organizations, including coaching associations, using this registered trademark, immediately contact
CoSIDA Executive Director John Humenik (
johnhumenik@cosida.com) or
Academic All-America® Committee chair emeritus Dick Lipe (
rlipe@bentley.edu). We will have our legal counsel, Collegiate Images, follow up with a letter regarding infringement of our federally registered mark and they will be asked to "cease and desist" from future use of that mark.
Many times during the year we find that our own membership is using "Academic All-America®" in releases that they prepare for student-athletes receiving academic achievement awards from other organizations - when in fact those organizations refer to their awards as "All-Academic," "Scholar-Athlete," "Academic All-Star," etc.
We remind CoSIDA members to be cognizant of only using "Academic All-America®" in relation to CoSIDA's Capital One partnership program. There are NO exceptions and you should make sure your administrative staff and coaches understand that they do not have the right to take another award that is being presented for combined academic/athletic excellence by coach’s associations or other organizations and change it to “Academic All-America®” instead of its appropriate title given by that awarding organization.
CoSIDA Membership for 2013-14 now open
• Beginning Friday, Feb. 1, CoSIDA memberships can be purchased/re-newed for 2013-14. See our “CoSIDA Membership Benefits/Purchase a Membership web page
HERE. Memberships for 2012-13 are good until Sept. 1. Memberships purchased after Feb. 1, 2013 are good until September of 2014.
CoSIDA membership reached an all-time high in 2012-13, surpassing 2,954 members.
Remember, you MUST be a current CoSIDA member to nominate for - and vote on - Capital One Academic All-America®/All-District Team honors.
If you have any questions, please contact Director of Internal Operations Will Roleson (willroleson@cosida.com).
Updated 2012-13 E-Directory
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CoSIDA Secretary Jeff Hodges (North Alabama) and
Director of Internal Operations Will Roelson completed CoSIDA's 2012-13 directory and it is now available in a
PDF version. As always, you can log in and use the online directory version as well
HERE. We encourage each school to alert its respective media representatives of the 2012-13 online E-Directory as well as distribute the PDF version it to its respective media representatives.
This PDF version of the CoSIDA Directory was compiled based on information provided to CoSIDA by individual institutions/organizations/membership as of late September.
If there are inaccuracies in the current edition it is due to those schools/organizations not following up with repeated requests by CoSIDA’s staff to update their directory information prior to the release of this updated document. If you find inaccurate information for your school/organization we ask you to please go to CoSIDA.com and do the following:
- select the Membership link; at the pull-down menu at the top of CoSIDA’s site, select "Update Your Directory Information".
- Everyone can update their personal information here; to update your school/organization information, you MUST be the custodian of your account.
- If you wish to have custodial status, you can request that information on the page noted above. If you require assistance, use this link:
http://cosida.com/contact.aspx.
Those who have moved into a new position or who have had staff changes recently are reminded to update their personal and/or organizational CoSIDA E-Directory information. See further information
HERE.
Questions? Please contact Will Roleson, CoSIDA Director of Internal Operations, at
willroleson@cosida.com.
Sponsorship Matters
• CoSIDA’s staff recently completed the second phase of the sponsorship solicitation process for the 2013 convention/2013-14 academic year. From mid-December to mid-January more than 125 personal letters were sent out to organizations asking for their support. CoSIDA’s staff is now actively involved in the third phase of the solicitation process, calling and personally following up with each of those groups.
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John Humenik visited with several current and potential sponsors while in New York City in early December for meetings and events associated with the National Football Foundation and Hall of Fame Gala. He and
President Joe Hornstein also visited with several current/potential sponsors during BCS national championship game events in Miami in early January.
• During January the following groups made pledges to support CoSIDA:
- Turner Sports ($5000- Sal Petruzzi)
- CBS Sports/Stat Crew ($6,250- Rob Schupler and Monica Pellman)
- Wuerffel Trophy ($1250- Tom Brassell)
- Football Writers Association of America ($1250- Steve Richardson)
- National Association of Basketball Coaches ($750 - Rick Leddy)
CoSIDA also gained a new major corporate partner during the month as DGD Communications, owned by former CoSIDA President Doug Dull, came aboard as a Silver Level sponsor ($7500).
• Fifty-nine (59) groups stepped forward in support of the 2012 CoSIDA convention and/or for the 2012-13 academic year. CoSIDA’s leadership kindly ask that you take some time to drop these folks a thank you note for their support. You can access that
sponsorship directory HERE (PDF) or view it on
this page.
• The following companies/sponsors have CoSIDA "official provider" recognition for the 2012-13 academic year:
Capital One - Entitlement rights holder for CoSIDA's Academic All-America® program
SIDEARM - Official provider of CoSIDA's website (including Academic All-America® online nomination and selection system, Career Center, Online Directory, awards and online membership systems)
ASAP Sports - CoSIDA's official instant transcripts provider
NewTek - CoSIDA's official continuing education video production provider
TRZ Sports/Teamline - CoSIDA's official teleconference call provider
Sports Systems - CoSIDA's official online convention registration provider
Populous - CoSIDA's official convention registration badge printer and provider
XOS Digital - CoSIDA's official legal services provider for the Academic All-America® program
CoSIDA Master Monthly Schedule
• Access the updated calendar of events/deadlines for the February 1-April 30 period
HERE. We encourage all members to review this closely so you are aware of important dates and deadlines.