Dear CoSIDA Colleagues,
Jingle Bells is on the radio, Santa is in the mall, homes are being decorated, and Black Friday and Cyber Monday have passed. Clearly the holiday season has arrived. And while the holidays are time to celebrate, it’s also a time to give back.
We want to thank all the Sports Information professionals who helped support our Burly for 30 charity. Every penny raised goes back to the charity. This year the money will be going towards a college fund for Sue Edson’s children. As many of you know, Sue lost her husband Rob (a longtime college sports

administrator) in September.
The family is pictured, right.
Regardless if you have $1, $10, $100, or more, we ask that you take a minute to give back and to help a leader in our industry. Our goal is to have participation from everyone in CoSIDA.
While the facial hair competition is over, the fundraising continues. Let’s help support Sue’s family, and come together as an industry. Please visit http://burly30.sidearmsports.com to make your donation.
Happy Holidays,
Jeffrey Rubin
CEO
SIDEARM Sports
jhrubin@sidearmsports.com