See online: The Complete Social Media Checklist for Writing Winning Posts
by Kevin Lee, blog.bufferapp.com
Before you hit the Publish button or send an update to the queue, what do you do?
Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!—social media update.
To do right by your audience, to deliver the utmost value and receive the maximum engagement, there are a handful of qualifications that every social media post should meet.
From our experience and our research, 12 items stand out, making for a super slick checklist. We’d love to share with you how this looks.
The 12-Step Social Media Checklist
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Is the message educational or entertaining?
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Is the voice correct?
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Is it too long?
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Is the URL correct?
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Should I target a speci?c audience with this message?
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Did I use the right keywords and hashtags to maximize exposure?
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How many times have I already posted something today?
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Did I spell check?
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Will I be okay with absolutely anyone seeing this?
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Is this reactive communication or is it well thought-out?
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Did I make the most of visual content—images, video, slides?
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Did I make the most of my update text—headline formulas, polls, quizzes?