College Sports Information Directors of America

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Presenters
• John Heisler, Notre Dame Senior Associate Athletics Director (NCAA Div. I)
• Jason Fein, Drew University Director of Athletics (former SID; NCAA Div. II)
• Adam Ledyard, East Texas Baptist Sports Information Director (NCAA Div. III)

Moderator
• Jeff Schwartz. North Dakota State Senior Associate Director of Athletic Communications                    
• Heisler spoke on seeing our jobs transition from traditional media relations to one where there is a heavy emphasis on more self-produced content, particularly as it pertains to web and social media communications. He discussed how that has presented additional needs for resources, and how he's gone about making a case to address those needs.
• Ledyard discussed the importance of having detailed analytics to accompany your budget proposals and your "asks" for additional resources; he also covered the corporate sponsorship model he developed at ETBU to supplement his budget funding.
• Fein focused on creative problem-solving when it comes to budget issues and how he and his staff go about finding ways to help themselves during the budget process with aligning goals and objectives.