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Day 1 Recap |
Day 2 Recap
Day #3 #CoSIDA18 Convention Highlights:
No one can ever accuse the CoSIDA convention planning committee of building a schedule without variety and without pertinent topics. Check out these highlights from Friday, June 29. We’ve already linked to the announcement of the 2018-19 Board of Directors, as the slate was ratified at the annual CoSIDA business meeting on Friday.
- Let’s start right after daybreak … the annual CoSIDA/NACDA 5K Fun Run/Walk, sponsored by our friends at Blinder, College TV Ticket and adidas, featured over 250 runners, joggers and walkers, with the monies raised in registration fees being donated to CoSIDA’s local charity of choice in D.C., Martha’s Table.
The official total monies raised from the 5k and from the Young CoSIDA social and raffle (over $2,300) charity will be announced at the Saturday (June 30) Special Awards luncheon.
- NCAA and Genius Sports discussion on the NCAA Statistical Software Initiative
This 8-9 am session had hundreds of interested and curious CoSIDA members asking questions about the NCAA’s new basketball software product that will be available for the 2018-19 season, as developed by Genius Sports. CoSIDA, through our partnership with Niles Media Group, videotaped certain sessions for on-demand viewing – and this was one of them. Look for this discussion to be on-demand in mid-July on CoSIDA Connect, our online membership community. Stay tuned for details!
- Breakouts, breakouts, breakouts: Training in Educational Lounge sessions (where a maximum of 20 people received immersive, hands-on training) and product theater demonstrations were held throughout the day. Once again, people attended in droves the ever-popular CoSIDA/NACMA breakout sessions on social media, analytics, strategic marketing, building a brand/finding your voice, live streaming, style guide strategies, and writing for the modern audience.
- A discussion on crisis communications and digital media mob mentality/terrorism and how best an athletic communications pro can navigate these negative streams. Best practices and understanding your strategic role in crisis and how to partner with the other decision-makers (legal teams, ADs, campus president or chancellor) preparations for an athletic communications professional were discussed by Sandy Barbour (Penn State Director of Athletics), communications strategists and consultants Carrie Cecil and Ramsey Posten, and USC-Annenberg professor and director of the school’s digital social media program.
- Interactive targeted/specialized programming galore! Sessions were full and questions were plenty as topics included “how to sustain a career in athletic communications as a female,” a roundtable discussion of men’s health issues, bridging the gap between veteran and millennials in the workplace, and mentoring techniques.
- To close out the day, CoSIDA members made a trip into the popular NACDA Exhibit Hall and then capped off the official evening festivities with a joint CoSIDA/College Women Leaders in College Sports reception, a lively event filled with members of both organizations with networking opportunities galore.
#CoSIDA18 Blog: From A Convention Attendance Grant Winner's Perspective
by Dan Ryan, Bethune-Cookman Athletic Communications Historian/Senior Writer
Editor's Note: Dan is a 2018 Convention Grant recipient and is writing about his first CoSIDA convention experiences.
Sorry Barb (CoSIDA Director of Professional Development and External Affairs Barb Kowal), I have to get to this out of my system.
I had four calls Thursday wondering how close I was to Annapolis. You probably had a couple as well.
Proximity is very relative, because this one also hits close to home figuritively.
We lost a sportswriter in that shooting tragedy yesterday. I’m a huge Carl Hiassen fan. An autographed copy of Bad Monkey is on my desk. He lost his brother. Three other storytellers are gone as well.
Many of us have spent time on “the other side” in a news room. It can be an awesome place, once you put the "business side" aside. Sometimes our offices feel like newsrooms. I’m trying to deal with the reality that my desk is the first thing you see once you come in the door and that my life expectancy in a situation like that is shorter than that of the Rebel Alliance soldier stationed next to the bulkhead in the opening minutes of Episode IV. Every one has their own thing, I guess.
This isn’t the day to relaunch which side of the journalism fence, changing roles of media and all the intrapersonal challenges/experiences we go through. The only thing I can think of is yesterday's CoSIDA Jake Wade Award recipient Jim Nantz re-emphasizing the media relations aspect we play. Heck, I spent 20 minutes of a Friday session on my phone working a media request that produced an awesome profile of my athletic director. It just was posted as I finished writing this. Read it here: http://www.news-journalonline.com/sports/20180629/b-cus-lynn-thompson-is-right-where-he-wants-to-be
For now, only thing we can do is what the Capital Gazette survivors did: Kept going and did our jobs ... well.
Now, back to #CoSIDA18.
Barb wanted me to specially focus on some sessions or networking moments in the last 24 hours. I have a feeling that swaying back and forth warbling about how we were in the mood for a melody or that we, in fact, were halfway there and WHOA-OH, living on a prayer Thursday night at Bobby McKey’s is not what she had in mind. There’s that crashing sound again.
My top networking moment took place between sessions with the NACDA communications manager Dana LeRoy and working out a media plan to profile my athletic director (Lynn W. Thompson) in their next issue, which means I just gave myself extra work in July … and I don’t have a problem with that. But it is amazing what you can get done in two minutes here.
The writer in me took delight in the writing breakout sessions (Writing for the Modern Audience). The guy from Fordham who was presenting (Joe DiBari) drops “Seinfield” references in his recaps some times. I take the Springsteen rout occasionally, and have been known to slide in some Kendrick Lamar every now and then. Bottom line, develop a system that works for you, stick with it, and keep trying to find ways to perfect it. And I’m looking forward to seeing “Born To Run” lyrics on that guy’s web site soon.
Other Late Thursday/Friday observations.
- Peyton Manning is the same in person as he is screaming “Omaha.” Dr. Harry Edwards commands respects.
- It’s amazing how we’re all keeping the smack talk to an absolute minimum. In the BCSIDA meeting, I only mentioned we’ve beaten Florida A&M in the Florida Classic seven straight years — just once.
- To all of you who were at the ESPN Party at the Pier, the SIDEARM Sports Bobby McKey AND Cadillac Ranch shindings and still ran that 7 AM 5K run — you are warriors.
- After stints in tourism, film marking and even funeral sales, I’ve come to the conclusion that trade shows help keep alive the bite-size candy, customized pens and Frisbee industries.
See you guys tomorrow.
CoSIDA/NACDA 5K Fun Run/Walk Recap
by Jeremy Rosenthal, Indiana
CoSIDA Goodwill & Wellness Committee
RESULTS |
AWARDS
The CoSIDA Goodwill and Wellness Committee had a record turnout with nearly 300 participants in the annual CoSIDA/NACDA Charity 5K Fun Run/Walk on Friday on the boardwalk of National Harbor. The enthusiastic participants embarked on a scenic course along the water as the event celebrated its eighth year.
The run/walk has grown every year and included in the participants this year were CoSIDA president Rob Carolla (College Football 150
th Anniversary) and NACDA president Bubba Cunningham (Athletic Director at North Carolina).
With the participants in the 5K, the event raised over $5,000 for Martha’s Table in downtown Washington D.C.
Special thanks to sponsors College TV Ticket, Blinder and Adidas for suppling t-shirts for the event. We hope to see everyone again next year in Orlando.