This weekly compilation of posts, videos and podcasts is selected for athletic communications professionals and creative professionals. This is part of CoSIDA's professional development and continuing education outreaches. The content collection focuses on topics, issues and problem-solving ideas in the areas of leadership, strategic and digital communications, productivity, mental and physical health, and more.
STORY
In 2022, Resolve To Improve Your Writing
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In an industry dependent on content creation, the communications/PR profession faces a crisis - deficient writing skills. Everyone can use reminders, advice and refreshers. PR consultant Luka Laden along with
editor of PRNEWS Seth Arenstein offer ideas on tightening up your writing, brevity rules, editing assistance, viweing content creation as a two-way street, and much more.
PODCAST/YOUTUBE VIDEO
LEAD1 Angle Podcast: Guest Gabe Feldman, Director, Tulane University Sports Law Center (On NIL, College Athlete Employment Status, More)
Time: 32:26
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LEAD1 President and CEO Tom McMillen, former Congressman, hosts the podcast with invited guest Gabe Feldman, Director of the Tulane University Sports Law program on the “LEAD1 Angle with Tom McMillen.” During the podcast, they discuss employment status of college athletes. Name, Image, and Likeness (NIL), The Supreme Court’s Alston decision and the National Labor Relations Board (NLRB). The pair recently presented before the Knight Commission on Intercollegiate Athletics on these topics, with McMillen bringing the political angle, and Feldman the legal viewpoint
The LEAD1 Association (“LEAD1”) is the membership association that represents the 130 NCAA Division I Football Bowl Subdivision (“FBS”) athletic directors and their departments.
BLOG/VIDEO
Review Your 2021 And The Impact You Want In 2022: Reflecting Now To Create A Successful Year Ahead
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The end of the year is a good time to reflect on what you've learned and accomplished these past 12 months while creating values-based goals for the new year, says Denise Lee Yohn in this blog post and
video. "I end my year-end reflection time by identifying a word or phrase to define or symbolize the year ahead -- and I use this word or phrase to stay centered throughout the next year," Yohn says.
STORY
8 Ways To Use Instagram Carousel Posts In Your Social Strategies
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If you are looking for more engagement on Instagram, and feel like one image doesn't tell your whole story, then take a look at using carousel posts - where you can publish up to 10 photos and videos in a single post. This article explores eight unique ways to use carousel posts to enhance your Instagram marketing and content strategies. You'll also see why and how to delete a single image from a series.
STORY
The Pros and Cons as Twitter Adds Auto Captions For All Video Uploads In Tweets
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This week, Twitter announced that all videos uploaded within tweets will have auto captions enabled.
Captions will be activated for in-stream videos that are muted, on both iOS and Android, while desktop users will be able to switch them on and off as they choose. While it's a positive to help users consume video content in the app in a different way, and to assist those with disabilities as well, on the negative side, Twitter's auto captions are not editable at this point in time. Both editing and translation tools are in development.
STORY/RESOURCE MATERIAL
The Diversity Style Guide For Media Professionals and Journalists
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The Diversity Style Guide is a resource to help journalists and other media professionals cover our complex, multicultural world as it brings together definitions and information from more than two dozen style guides, journalism organizations and other resources. The guide contains more than 700 terms related to race/ethnicity, disability, immigration, sexuality and gender identity, drugs and alcohol, and geography. This guide will help you communicate and write with accuracy, authority and sensitivity. It initially was a project of the Center for Integration and Improvement of Journalism at San Francisco State University, You can browse the stylebook by letter or by category using one of the topic glossaries in the drop-down menu above. Or you can look up a term in the search box.
WORK/JOB STRATEGY
14 Tips For New Graduates Stepping Out Into Professional Communications
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For many recent graduates, their transition from college into the world of professional communications comes with growing pains. Fourteen
Forbes Communications Council members share their best advice to junior employees to help them find successes as they start their careers.
STORY
How Brands Can Engage Millennials Through Social; Can Metaverse Help Them Express Themselves Authentically?
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AJ Rowe, head of content and culture at Hogarth Worldwide, talks about how millennials (Generation Y) value authenticity, convenience and reliability above all else from brands and why innovative engagement across social media is vital. Rowe advises producing short-form content to allow millennials to experience a "connection to the work." He discusses how Facebook's transformation into Meta, and the metaverse in general, will increase this desire for authentic experiences. Rowe also answers other questions, including which content formats most appeal to millennial consumers (short-form video, reviews, influencers, etc.).