This weekly compilation of posts, videos and podcasts is selected for athletic communications professionals and creative professionals. This is part of CoSIDA's professional development and continuing education outreaches. The content collection focuses on topics, issues and problem-solving ideas in the areas of leadership, strategic and digital communications, productivity, mental and physical health, and more.
STORY
Are You Cut Out To Be An Effective Leader? These Two Questions Will Give You The Answer
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Before you dive in and explore the "how" to be a great leader, you first need to ask if leadership is indeed the right path for yourself.
STORY
Best Practices For Twitter in 2022 - Tips From a Social Media Firm
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With over 200 million active users, Twitter remains is a great place to promote your brand. From the BLND Public Relations social media firm, here are the top Twitter practices for 2022 to keep your audience engaged and coming back for more. Example: Tweets with video attract 10x more engagement than tweets without video; and studies have found that tweets that stick around the
100-character mark perform the best on the site.
STUDY
Study: In A Crisis, It's What You Say, Not How You Look
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Members of the public are less likely to be swayed by a spokesperson's demeanor when responding to a crisis than by the clarity of the message and the plan to resolve the problem, according to a University of Georgia study. "The general public will lock into verbal sincerity and will not be as easily led astray by nonverbal impressions," says study co-author David Clementson. The research evaluated responses from more than 800 people who were randomly assigned to watch one of four videos, all involving a reporter and a company spokesperson responding to a racial scandal. Prior to the research, Clementson expected the results to show that if the spokesperson appeared sincere, the company could get away with dodging questions and not apologizing. Based on the findings, however, it was words -and not the nonverbal cues – that were the most important factor.
STORY
This Is The Most Powerful Productivity Hack I Started Using This Year. It's So Simple Anyone Can Do It.
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Author Jason Aten, Inc.com tech columnist, states that the most powerful productivity hack he tried this year is easily the most simple as well. He calls it the "nightstand notebook method" where he places a notebook and pen next to his bed, and uses them to do a "brain dump" before going to sleep. He also writes that, if you do this nightly, it becomes a very powerful tool.
VIDEO and STORY
SVG Summit Recap: Regional Sports Networks Sound Off on Today's Challenges and Tomorrow's Opportunities
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At The SVG Summit last week in New York City, executives from NBC Regional Sports Networks, Bally Sports and the YES Network took the stage to discuss pandemic-era challenges, the future of remote productions, sports betting, direct-to-consumer and streaming, and more. When sports first shut down due to the pandemic, it was the regional networks, their production partners, and their employees who suffered the most. However, despite unprecedented challenges, they were able tocome up with new ways of working, deal with carriage issues, and embrace new ways of keeping connected.
STORY
For Successful DE&I, Include People With Different Ideas and Perspectives
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The Public Relations Society of America's (PRSA) Diversity and Inclusion Committee asked Gayle Saunders, APR, a leader in Diversity, Equity and Inclusion (DE&I) efforts, how communications pro can best integrate DE&I into their communications strategies.
PODCAST
PR's Top Pros Talk: Leading With Empathy (With Mike Doyle, Ketchum)
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How has the context of leadership changed? Mike Doyle, President and CEO at Ketchum, discusses the shift into more genuine and human communications. Doyle advises increasing and maintaining employee engagement and also shares some ways of developing empathy in the workplace.
STUDY
Study: Gen Zers Are Not Who We Think They Are
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Research from Edelman shows that Gen Zers don't want to be influencers and aren't out to cancel brands.
RESEARCH FINDINGS
13 PR/Communications Statistics Summarizing 2021
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The Sword and the Script Media, LLC, is a digitally savvy PR and marketing consultancy which poured over dozens of public relations surveys and broke down the findings. At the year's end, they went back through all of the PR statistics for a
year-end roundup piece.
Included are the 10 top communications challenges facing communications/public relations, how the industry is more valued in the wake of the pandemic, effective email subject lines and words to draw engagement, and much more.
STORY
LG Teams With NCAA, Turner Sports, CBS Sports For Marketing and LG Livestreaming Channels During NCAA Championships
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LG Electronics USA has launched a three-year partnership with the NCAA, Turner Sports, and CBS Sports for category exclusive marketing and distribution rights to NCAA Championship competitions. This includes the launch of the NCAA Championships Channel, a new smart TV streaming channel for NCAA championships available exclusively on LG Smart TVs which started in late November. LG Channels feature more than 350 free ad-supported channels in the United States. The exclusive NCAA channel on LG Smart TVs will also offer a unique series featuring behind-the-scenes content from student-athletes and their schools in addition to recaps of NCAA championships throughout the year. Live streams are expected to be available starting for the Winter season in the first quarter of 2022.