College Sports Information Directors of America

Related Content
• 2021 Special Awards Announcements and Features
• 2020 Special Awards Announcements and Features
• #CoSIDA21 Virtual Convention Home
• Past Warren Berg Award Recipients

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Special note: Due to the cancelation of the in-person 2020 and 2021 conventions, our CoSIDA Special Awards winners from those two years are being honored online this year. Leading up to our 2021 June Convention, we will honor many of them via video tributes and interviews. Along with video interviews, you also will find links to the recipients' feature stories and photo galleries.

An interview with the 2021 and 2020 Warren Berg Award Recipients

Inteview with Blake Timm – 2017 Warren Berg Award recipient

• See below to read more about 2021 winner Dave Reed of Colorado College
• Click here for a feature on 2020 winner Cindy Potter of Columbia College (Mo.) 

Warren Berg Award
Presented annually to a CoSIDA college division (NCAA DII, DIII, NAIA, Two-year Colleges, and Canadian/U Sports) member who has made outstanding contributions to the field of college sports information, and who by his or her activities, has brought dignity and prestige to the profession. Voted on by the Special Awards Committee. (Note: Nominees can be an active or retired member.)
 

Dave Reed – Colorado College, Associate Director of Athletic Communications

2021 Warren Berg Award

by Blake Timm – Great Northwest Athletic Conference, Assistant Commissioner for Communications / 2017 Warren Berg Award recipient
 
Dave Reed believes that his greatest asset as a sports information director is his ability to adapt.
 
Having started in the profession in the days of fax machines, typewriters and an infant DOS-based statistics program called The Automated Scorebook, Reed has enjoyed the challenges of continuing to adapt to whatever the new way of doing things is.
 
“It is one of the things that has always kept me engaged,” Reed said. “You have to be willing to be nimble and willing to adjust to the current trends. When I started at the University of Dayton, computers were new things. At Notre Dame, we had a shared drive. I never knew we could share information like that!”
 
Reed’s adaptable nature and attention to detail have made Colorado College’s sports information operation one of the most respected in Division III (Colorado College also competes in several Division I sports as well). The Tigers’ associate sports information director is being honored for his first-class work as the 2021 recipient of CoSIDA’s Warren Berg Award.
 
The Berg Award is an annual CoSIDA honor, given to a CoSIDA college division member who has made outstanding contributions to the field of sports information, and who by his or her activities, has brought dignity and prestige to the profession.  
 
Reed is the first assistant or associate sports information director to receive the award, a distinction that provides a special sense of accomplishment.
 
“It is incredibly humbling to be mentioned in the same breath as some of the past winners,” Reed said. “There are so many of them that I know and that I have worked with. To be mentioned with them, and to be the first assistant or associate SID to receive the award, is a great honor.”
 
 
While his title has been that of assistant or associate at Colorado College, colleagues have seen Reed as the main man behind the Tigers’ Division III programs for decades. He has been the contact for most of the Tigers’ 14 Division III sports for his entire 23-year tenure. He added primary duties for CC’s Division I women’s soccer in 2011.
 
And whenever a team comes to Colorado Springs, whether it is for a lacrosse game or a volleyball tournament, they know that they will be well taken care of thanks to Reed’s service.
 
“Dave Reed is one of the key professionals in this business who I continue to use as a standard of excellence,” said Steve Flegel, assistant athletic director for sports information at Whitworth University. “I have used his game management practices as a model for my own office. I appreciate the way he sees himself as a ‘host’ in the traditional sense of the word. And he genuinely enjoys what he does and the sports information colleagues with whom he works.”
 
“It’s always a pleasure to be around Dave,” said Tim Clark, sports information director at Southern Collegiate Athletic Conference rival Texas Lutheran University. “His kindness combined with his true joy for college athletics make an encounter with Dave always a fun time.”
 
Reed’s career began as a student worker at the University of Dayton under 2020 CoSIDA Hall of Fame inductee Doug Hauschild. He spent one year at Ohio State and almost three years at Notre Dame before he left the business to work as a content developer and stringer at the new USAToday.com.
 
“Going from Notre Dame to USA Today was probably the biggest risk I ever took personally but it was a great move for me,” Reed said. “I learned so much in those three-and-a-half years in D.C. and I was able to take those skills and use them at Colorado College.”
 
Dave Moross hired Reed as the assistant SID at Colorado College in the fall of 1999. Soon after he was hired, Reed was given some ominous advice by Todd Wilson, Colorado College’s director of college relations: Don’t get too comfortable. You won’t be here long because we don’t have the budget to keep you.
 
The opposite proved to be true. Because of the skills that Reed brought to the table, CC could not afford to let him leave.
 
“It didn’t take long for Dave to prove that he was indispensable. And the rest is history,” said Moross, who retired in 2014 after 28 years at Colorado College. “Looking back, I seriously doubt that I would have ever survived as SID for nearly three decades without his assistance and support during the second half of my tenure.”
 
Reed has used his position to step into leadership roles, both on campus and in the profession. He served on the CoSIDA Board of Directors from 2007 to 2010 and served two tours on the former College Division Management Advisory Council. He chaired Colorado College’s Staff Council from 2007 to 2009.
 
Reed has received numerous honors through the years. He earned the 2017  CoSIDA College Division Achievement, given to an associate or assistant SID for outstanding service and dedication. He also was the 2010 American Volleyball Coaches Association (AVCA) Grant Burger Media Award recipient.
 
“Dave Reed is a most deserving recipient of the Warren Berg Award,” said former Calgary SID Jack Neumann, the 2012 winner and a 2004 CoSIDA Hall of Fame inductee. “He has been a role model for people in our profession and a solid supporter of CoSIDA. He continues to be a consummate professional in our profession.”
 
Reed is a great example of making the big time where you are. He continues to enjoy the career and life he has built at Colorado College with his wife, Gerri Anne, and their son Jackson.
 
Whether it is promoting Academic All-America honorees or coordinating those well-run tournaments, Reed takes pride in having built an incredible career in Colorado Springs.
 
“Some people think you have to work at a Notre Dame or an Ohio State or an Oregon to truly be successful in this profession. That’s not the case,” Reed said. “You can be successful at a small college and build such a great career. I’ve been blessed.”