This new weekly post is a compilation of posts, videos and podcasts selected for athletic communications professionals and creative professionals as part of our professional development and continuing education outreaches. The content collection will focus on pertinent topics, issues and problem-solving ideas in the areas of leadership, strategic and digital communications, productivity, mental and physical health, and more.
PODCAST
1.Question Leadership Podcast:
Guest: Frank Pucher, Fresno State University Senior Associate AD For External Affairs
Time: 11:50
Click here to listen
The 1.Question Leadership Podcast series on leadership in college athletics is hosted by Tai M. Brown. In this podcast, Brown visits with Frank Pucher, Senior Associate Athletics Director for External Affairs at Fresno State who talks about his leadership philosophy on building a creative environment in the external operations area. The conversation focuses on the role of the creative staff (communications, digital, video) at Fresno State and how the administration’s manta is to “create an environment that creates creativity.”
VIDEO
WBCA-NABC Coaches Forum: The New NIL Frontier
Time: 59:20
Click here to watch
From the National Association of Basketball Coaches (NABC) and the Women’s Basketball Coaches Association (WBCA) comes this WBCA-NABC Coaches Forum video discussion with coaches, administrators and NIL experts as college athletics heads into its second month of the era of Name, Image and Likeness opportunities for student-athletes. How are coaches approaching NIL on campus and in their locker rooms? What are some best practices that have been identified since the rollout?
STORY
Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021
Click here to read
From PR industry leader Frank Strong comes this summation of results from the
2021 JOTW Strategic Communications Survey. Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. As such, the
value of PR and communications has grown in the eyes of business.
As CoSIDA members look at these key research findings about the top challenges facing ALL communications professionals, they’ll see shared challenges across all communications jobs, challenges that are not unique to only those in college sports. They are: too many priorities, cutting through the noise, leaders not understanding communications roles, ever-expanding duties, not enough staffing or budgetary funds, and scope creep. This is impactful information for all SIDs. As Stacey Miller, a senior director of communications in the Auto Care Association and one pro who analyzed the findings noted, “part of the problem stems from leadership not fully understanding the workflow of comms and the time and effort behind campaigns.”
STORY
Generational Issues: How to Get Your Big Ideas Noticed By The Right People
Andy Molinsky and Jeff Tan, Harvard Business Review
Click here to read
Many young employees early in their careers have big ideas for change in the world and in their organizations, but often, you’re met with barriers to big change. Finding and connecting with the right people within your organizations to listen to your ideas can make all the difference.
PODCAST/BLOG
Don’t Let Going Back To The Office Lead To Time Suck
Forbes.com (4:20 audio and post)
Click here to listen/read
The challenge that employees and leaders face when they go back to work post-pandemic is not that there will suddenly be a higher volume of meetings, phone calls, or emails. The challenge will be knowing when to “say no” to an invitation to collaborate and when to take advantage of the in-person opportunity. Not all collaboration is equally creative; some types are downright destructive. Excessive collaboration
occurs whenever a person is bogged down or overwhelmed by too many meetings, phone calls and emails. See how to choose more wisely.
STORY
How To Persuade Using Body Language
(The Public Speaker; 4-minute read)
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Your body language can either help get your message across, or it can send the wrong message. Learn what to do with your eyes, your voice, and your hands to maximize influence and persuasion.
STORY
Podcast listeners are the fastest-growing media audience, but demographics are shifting
(Bulldog Reporter)
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The popularity of podcasts is skyrocketing. See this new research from podcast production and monetization firm
Stitcher which offers a comprehensive look at who and where these listeners are, behavioral patterns, trends shaping the medium and the factors contributing to its growth.
VIDEO
4 Tips To Start Honest Conversations At Work
(TedTalks Video: Time: 9:16)
Click here to watch
Why is it so hard to speak up and productively disagree at work? Leadership and organization coach Betsy Kauffman shows how to bring the candid conversations that usually happen at the watercooler - and the passive-aggressive texting to colleagues - out into the open with four practical strategies you can implement to have honest, transparent discussions with your colleagues. How do you muster up the courage to have these conversations esp if you are not a leader or in a workplace that doesn’t value honesty and openness? How do you do this and what do you rely on? Kauffman says it’s a combination of four things: Confidence, intent, delivery and always striving to seek a solution.
STORY
AP Style Updates: Diversity, Equity and Inclusion
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As Part of PRNEWS’ new series of
AP style updates that may be helpful for communicating on and around emerging topics, here is a look at DEI terminology to ensure proper use for important campaigns, announcements and releases.
STORY
10 tools PR pros have turned to in 2021
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Via PRDaily.com, here are some resources that are helping communicators succeed and streamline their workflow.