This new weekly post is a compilation of posts, videos and podcasts selected for athletic communications professionals and creative professionals as part of our professional development and continuing education outreaches. The content collection will focus on pertinent topics, issues and problem-solving ideas in the areas of leadership, strategic and digital communications, productivity, mental and physical health, and more.
STORY
Not Every Situation Is a Crisis, So Sometimes It's Best to Wait and Watch
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Author Kelsey Pritchard writes that taking a moment to pause and adopting a wait-and-watch approach to crisis communications is a tactic that is overlooked by communications professionals. In fact, sometimes a crisis is not a crisis at all, but just a tough situation. Talking about “negativity bias” she argues why and when this tactic should be used.
STORY
College NIL Dash For Cash Raises A Questions: Are The Kids Alright?
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Sportico guest commentary by Rick Burton, David B. Falk Professor of Sport Management at Syracuse University and SU’s Faculty Athletics Representative to the NCAA and Atlantic Coast Conference. Professor Falk raises some questions on student-athletes’ abilities to manage all the facets of Name, Image and Likeness legislation. As the student-athletes turn to potential entrepreneurs, Burton outlines some of the traps, pitfalls and questions they might face – and issues that they will need assistance with - as they branch into NIL endorsements and opportunities.
VIDEO
Instagram Video Strategy: Using Reels, Stories, IGTV, and Live Video for Business
Time: 9:48
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If you are interested in enhancing your Instagram strategy and knowing what types of Instagram video content to create, view this video with social media and digital strategist Natasha Samuel, via Social Media Examiner’s YouTube channel. She talks about using Instagram Stories, IGTV, Live, and Reels in your marketing/PR strategy, and gives examples of all.
STORY
What To Do When A Too-Heavy Workload Is Stressing You Out
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The American Stress Institute has identified
a too-heavy workload as one of the top workplace stressors in the U.S. - and, you don’t have to resign yourself to your fate, CoSIDA members. How can you help yourself and your colleagues? By clarifying expectations and priorities, eliminating or delegating less critical tasks, and enlisting digital assistance. It IS possible. Read more here.
PODCAST
Behind the Sports Story Podcast with Joe Favorito
Sports PR/Marketing legend on capturing audience attention over 30 years & the resonance of storytelling
Time: 34:31
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In his “Behind the Sports Story” podcast series, sports PR professional Dave Beauboeuf interviews leaders who are propelling the sports industry forward and shaping how sports stories reach audiences. In this podcast, he talks with former SID and long-time PR and sports marketing consultant and professor Joe Favorito on the art of storytelling, his work connecting sports to audiences over three decades, his time with Knicks PR, and more.
STORY
1,000 U.S. Journalists Have Their Say In Groundbreaking PR Media Report Published by Global Results Communications
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A
survey of 1,026 editorial contacts – reporters and editors – asked, “What quality do you appreciate most in a PR professional?” Results: 45% said respect and understanding of what journalists need, 33% said responsiveness, and 20% said consistency in quality. Here’s the catch: those same items were also ranked as needing the most improvement. Read more in the full report here.
STORY
Starting a Sentence with 'However': Right or Wrong?
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You can start a sentence with "however," but you need to be careful. It’s a bit complicated. Here’s when to – and when not to – start sentences with “however.”
BLOG
Six Ways to Build Your Critical Thinking Skills
John Millen Blog
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Leaders have a responsibility to regularly assess their beliefs and biases while seeking to understand people on issues with which they disagree, writes John Millen. "We so seldom really listen to people that it can be a remarkable experience for the listener to hear, as well as for the speaker to be heard," he writes. He calls for everyone to have an open mind and consistently question your beliefs.
STORY
Using Preferred Pronouns: A Simple Change for Increased Representation and Inclusion in Communications
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Here’s a quick primer on personal pronouns via
CNN and
Upworthy. As communicators, we have the opportunity right now to change the way our language, messaging and content represents and includes LGBTQ+ identity communities by simply asking for and using preferred pronouns. That adjustment in itself will help us support more people who will be better seen, valued and respected.