This weekly post is a compilation of posts, videos and podcasts selected for athletic communications professionals and creative professionals as part of our professional development and continuing education outreaches. The content collection will focus on pertinent topics, issues and problem-solving ideas in the areas of leadership, strategic and digital communications, productivity, mental and physical health, and more.
STORY
7 Social Media Tips and Trends for September 2021
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Content Stadium aggregates the latest social media news, key trends, tips and tools monthly to help increase your engagement and reach to your fans, followers and stakeholders. Give this is read to gain ideas and strategies using a multitude of social platforms.
BLOG
17 Best Ways to Retain Employees In Today's Workplaces
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A variety of HR professionals and business leaders weighed in to answer this question: How can companies go about retaining the people they have in today's environment? They outlined the 17 best employee retention strategies to retain employees in today’s workplace and gave rationale and examples of each. Among those mentioned: Be flexible with work and life events, focus on financial wellness, proactively manage work-related stress, frequent recognition, provide continuing education opportunities, make employee experience a top priority. One key takeaway: Employee retention isn't a tactic...it's an outcome.
STORY
Six Reminders for More Inclusive Internal Communications
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Writing for PRDaily.com, Atlanta-based agency copywriter Tim Brewer talks about the importance of building inclusive language into all your communications channels and platforms, noting that doing so can be a challenge, but not doing so will be costly. He gives tips on making your language more inclusive, what “ableist idioms” are and how they need to be removed, defaulting to “them” in the singular, respecting women by making a linguistic change and not using “girls,” and embrace and trust conversations, however difficult, with marginalized people.
PODCAST AND STORY
How To Self-Promote At Work Without Feeling Icky
Time: 8:10
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Self-promotion can feel awkward, right? Yet, it doesn’t have to feel that way. Here are five ways to promote yourself that serves and meet your goals without putting off others and raising the eyebrows of your colleagues. As podcaster and leadership expert Rachel Cooke states, “The key to promoting yourself is striking the balance between humility and hubris. You need to find ways to demonstrate confidence—in the service of creating opportunities—without seeming self-congratulatory or off-putting.”
PODCAST
ESPN PRod Pd with Chris LaPlaca - ESPN Senior Vice President, Corporate Communications
Time: 27 minutes
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ESPN PRod Pod is the official podcast of the ESPN Communications Department and these podcasts take you behind the scenes to hear from people behind the ESPN content – who they are, where they’re from and how they create. Podcast guest is ESPN Senior VP of Corporate Communications Chris LaPlaca who was on the ground floor of helping create the network to what it is today. LaPlaca has worked at ESPN since its infancy in the late 1970’s, and talks about building the ESPN strategic communications and branding staff and how “relationships are what matter most.” Hear more about ESPN from the insiders in this podcast series, hosted by ESPN Communications Associate Producer and PRod Pod host Jon McLeod.
STORY
65 Sleep Hacks That Actually Work: Backed by Science
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As PR/communications continues to be one of the most stressful occupations, try some of these sleeping tips. With 1 in 3 American adults
not getting enough sleep on a regular basis, lack of sleep is a serious problem. In this article from SleePare, a variety of sleep hacks available for working professionals, students, parents, and everyone in between are outlined. There also is an infographic for a quick summary of key takeaways.
STORY
Fast-Growing Barstool Sports On Pace To Crack $200 Million in Revenue
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As Barstool CEO Erika Nardini says: ‘There isn’t a category we haven’t disrupted.’ Nardini predicts the digital media company will grow to over $200 million in revenue by early 2022 —up from $150 million last year. The controversial brand boasts 135 million followers on social media, with more than half of Barstool’s audience under 30 years old; a third are female. Its sports and pop culture content generates 1.6 billion monthly video views. Barstool recently was named a bidder to stream a package of midweek MLB games and it is the title sponsor – and will stream – the Arizona Bowl in December.
STORY
Press Releases Remain Popular, But They're Not the Only Option
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This PRnewsonline.com story explores recent research on “The State of the Press Release,” conducted by Cision. Cision pulled data from U.S. press releases sent between June 2020 and May 2021 on its wire service, and also collected responses from 107 U.S. professionals during July and August of 2021. The findings indicate that, despite persistent rumors of the press release's demise, PR pros are not using them less. The article outlines press release challenges, the importance of considering press releases’ presentation and content (the highest number of page views occurs for releases with headlines of 75 characters, for example). The bottom line? Be judicious with your usage of press releases.