This weekly compilation of posts, videos and podcasts is selected for athletic communications professionals and creative professionals. This is part of CoSIDA's professional development and continuing education outreaches. The content collection focuses on topics, issues and problem-solving ideas in the areas of leadership, strategic and digital communications, productivity, mental and physical health, and more.
COMMENTARY
College Officials Should Work With Student Journalists, Not Avoid Them
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In this commentary, written by PR executives Erin Hennessy, VP of TVP Communications and Kristine Maloney, TVP Communications Assistant VP, on the importance of communications professionals to work closely and positively with student media, engaging with them and supporting them. They firmly believe that "the institutional promise to educate and develop students extends outside of the classroom, all the way to the student newspaper office" rather than saying, "they are not journalists and it's not worth dealng with them."
LINKEDIN POST/LEADERSHIP
Career Advancement Advice For Everyone
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New York Times best-selling author and leadership and executive coach Chris Brogan offers some five things to help drive your career forward and upward in this LinkedIn post.
Among his advice, Brogan writes about how he "parses the average work day," being succint and not getting stuck in the weeds.
STORY/HOW-DO
Social Media Image Sizes 2022: Cheat Sheet For Every Network
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The most recent image size specifications for different social media networks, including Instagram, Twitter, Facebook, LinkedIn, and more.
PODCAST/STORY
Content Creation Greatness: Josiah Johnson, NBA Twitter King
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The CUSP Show is a podcast production by the faculty of Sports Management at Columbia University, hosted by PR/marketing strategist, professor and former college assistant athletics director Joe Favorito along with faculty member Tom Richardson. In this episode, they talk to Josiah Johnson, the "King of NBA Twitter” who has gained immense popularity and praise from numerous NBA stars. Johnson discusses his road to success on social media and with other sports and entertainment projects, as he formerly worked at Fox Sports and the NFL Network. Hear more about strategies, building a social culture and more from Johson, who is a “must follow” around NBA culture.
BLOG/CONTENT CREATION
How To Make The Most of Instagram Stories
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Over 4.5 billion people use the internet with 500 million of those viewing Instagram Stories daily — that’s half of the social media giant’s user base actively viewing and discovering new brands. The author discusses not only the best ways to use Instagram Stories but how to make the most of your story content.
STORY
16 Cliches Communications Pros Should Strike From Their Copy (And Conversations)
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To help you avoid clichéd writing in your copy, conversations and presentations, 16 members of the Forbes Communications Council share examples of trite language they’ve seen used far too often, and what communications pros should say and use instead. What are the phrases we should strike? They include "a seat at the table," "pivot," "paradigm shift," "new normal," and "cutting edge," among others.
STORY/CRISIS COMMUNICATIONS
Fighting Hate And Bias On Campus
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David A. Ball is the President and CEO of Ball Consulting Group, LLC, and offers advice and strategies for those working in higher education to combat the frequent news accounts of hate crimes, microaggressions and bias incidents on college campuses. These news accounts serve as a reminder that we still have a long way to go to achieve equity in higher education in terms of equity and inclusivity. Ball outlines six key communications steps leaders can take in these situations, with goals of creating a more tolerant campus community and avoiding reputational damage among key stakeholders—current and prospective students, parents, alumni and donors and the public.
STORY/HOW-TO & PRODUCTIVITY
32 Incredibly Useful Things You Didn't Know Google Sheets Could Do
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If you are looking to get more out of using Google products, here's what you might not know about Google Sheets. There's much more to Google Sheets than meets the eye - check out these advanced options while using Sheets.