This weekly compilation of posts, videos and podcasts is selected for athletic communications professionals and creative professionals. This is part of CoSIDA's professional development and continuing education outreaches. The content collection focuses on topics, issues and problem-solving ideas in the areas of leadership, strategic and digital communications, productivity, mental and physical health, and more.
VIDEO: SOCIAL MEDIA STRATEGY
How To Improve Facebook Reach And Engagement
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Struggling to get noticed on Facebook no matter what you try? Wondering if there is anything that actually works anymore? In this video with
Social Media Examiner CEO and founder Michael Stelzner, he shares how – through trial and error – SME discovered tactics that really worked to boost reach and engagement on their social channels, particulary Facebook. He discusses how SME is not about traffic generation, but about community engagement and involvement. You’ll hear what fell flat and what simple ideas that worked. It’s true that getting attention on the world’s biggest social platform is getting harder and harder, but SME proved that taking a community-first approach works.
PR/COMMUNICATIONS CAREERS AND ETHICS
For The Future Of The Communications/PR Industry, Ethics Provides The Clearest Map
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When it comes to the future of communications and public relations, there is a roadmap: ethics.
Marie Hardin, dean of Penn State’s Bellisario School of Communications talks about the challenges facing young PR pros, how employers can help them succeed, and what comes next in this dynamic industry.
PR Daily's Ryan Smith.
COMMUNICATIONS RESEARCH
Communicating Authentically In A Virtual World
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One of the most common leadership buzzwords amongst both executives and academics is “authenticity.” Sometime it is challenging to identify and maintain. Plus, what if the authentic emotions you’re feeling conflict with the message you’re trying to convey to colleagues or employees? When is it useful to lean into authenticity, and when is inauthenticity actually a better strategy? In this Harvard Business Review story, research on how people perceive authenticity during in-person, email, and phone conversations sheds some light on how to navigate this issue, particularly amidst hybrid work. The short answer: if your communication is authentic, try to speak with someone in-person. If you need to suppress emotions, consider using the phone or another audio method. And if you need to use email, make sure it’s clear to the recipient that you chose that method because others weren’t available.
COMMENTARY/CRISIS COMMUNICATIONS
A PR Disaster: Looking At Crisis Communications Through A More Realistic Lens
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A prevalent and popular movement is to criticize the communications/PR staffs when a "PR/crisis communications disaster" takes place. These tweets, blog posts, and trade pub articles start from the premise that the PR team involved has been screwing up from the first minute and that the impacts of the crisis will be major and long-lasting. IIn thiis commentary, PR strategist and author Michael Smart analyzes crises from a different set of first principles:
- Who are this company’s key audiences? What do THEY think about this development?
- What are the things that could have made this even worse that the crisis team has managed to mitigate?
- What are the factors that have been out of the communicators’ control? How have they handled the hand they’ve been dealt?
Looking at crisis communications through this more realistic lens gives you a better chance to derive takeaways you can actually apply during your own future crises. See what the three principles are that Smart uses and strategies.
WELLNESS/PROFESSIONAL GROWTH
Perservere, But Don't Run Yourself Into The Ground
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Dr. Paul White is the author of
The 5 Languages of Appreciation in the Workplace which is all about improving workplace relationships simply by learning your coworkers’ language of appreciation. Dr. White shares how he's persevered professionally but distinguishes that from pushing himself too hard, as he did in his family life. "Only with 'dialing it back', supportive friends and gaining a healthier perspective on career goals and achievement have we been able to move forward into a more sane pace of life," White says.
SOCIAL MEDIA STRATEGY
Twitter Publishes New Guide On What Consumers Expect From Brands Via Tweet
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Twitter has launched #RealTalk, a 50-page guide to help communicators and marketers maximize the platform based on consumer and brand tweet analysis and surveys. Actionable pointers include the need for "brands to evolve their tone with the times" such as current affairs and social issues and holidays. A long read with lots of strategies and insights.
EMERGING AND YOUNG COMMUNICATIONS PROFESSIONALS
6 Signs A Communications/PR Career Is Right For You
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The
U.S. News & World Report ranked PR as the No. 3 best creative and media job, writing:
The Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent between 2014 and 2024. During that time period, 14,900 new jobs will need to be filled. Here are six signs that the industry is right for you. Share this article with any student, intern or student-athlete considering a career in communications.