CoSIDA Recommends: Reads, Watches and Listens - March 16

CoSIDA Recommends: Reads, Watches and Listens - March 16


This weekly compilation of posts, videos and podcasts is selected for athletic communications professionals and creative professionals. This is part of CoSIDA's professional development and continuing education outreaches. The content collection focuses on topics, issues and problem-solving ideas in the areas of leadership, strategic and digital communications, productivity, mental and physical health, and more.


PODCAST
Debunking Three Myths of Work

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Time: 35:35

The podcast team of educators and life coaches Nayla Bahri and Eric Johnson from Inside The Job podcast rare the belief systems that people hold around work that simply are not true. In this podcast, they explore:
  • What’s at the core of our decision to stay at our job for at least a year, even when we want to leave

  • Why you don’t have to love your boss to stay at your job and what might be more helpful

  • Why always pursuing more feedback isn’t always valuable and where to put your efforts instead




STORY/CAREER ADVANCEMENT AND SKILLS
How To Focus Your Creative Energy

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Creativity is part of a communications professional's actual job description. Studies show that our creative “Aha!” moments trigger the brain’s pleasure center, which means a successful brainstorm could be the most rewarding part of the day. Yet, daily as we are faced with an endless list of problems to solve and responsibilities to manage, how do you prioritize innovation and create time for ideation with so many other tasks and deadlines vying for your attention? Author Celia Willis, chief strategy officer at Atlanta's KWI, a communications and management consulting agency, explains how.


VIDEO
How The Next Generation of Female Founders Is Reinventing Leadership

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The new model for tomorrow's leaders is about making obstacles into opportunities and fix the foundation of workplace leadership, reset workplace values, and make them work for women. In this Inc. video conversation with female entrepaneur leaders, the complexities and issues of childcare, women as caretakers, burnout, equality at home, gender-neutral leave policies, mothers' mental health and exhaustion, and much more are discussed.


STORY/SOCIAL MEDIA STRATEGY
Tik Tok Shares New Tips On How To Maximize Branded Content On The Platform

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In this episodeand keeps them from quitting.


STORY/LEADERSHIP
Young Employees Bring Fresh Ideas, Creativiity, Perspectives
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Simply put, it's important to bring in young voices to your department/organization and listen to them. If we want to communicate with millennials and members of Gen Z, then we must have some of those young professionals in the room with us. In a 2020 Harris Poll that surveyed members of all generations, more than half of Gen Z respondents (ages 10-25) said they consider themselves creative, compared with only 44 percent of older respondents who described themselves the same way. The young professionals  bring an array of ideas and a new perspective into the communications workplace.


STORY
What The Pandemic Success Of Podcasts Means For PR/Communications Pros

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Podcasts were already wildly popular by the time the COVID-19 pandemic struck, and now they are more popular than ever. Communications professional Sean O'Leary outlines why podcasts need to be a focal point of your communications strategy - they can be the definition of evergreen content and throught these interviews and content sharing, you will find new audiences for your message.


STORY & COMMENTARY
Sports Betting Apps Flood College Campuses, Fuel Addiction Fears

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As March Madness Division I basketball tourneys kicks off this week, that line is getting increasingly blurry on campuses in the roughly 30 states across the country where online sports gambling is now legal. Bloomberg News media reporter Gerry Smith writes about colleges promoting sports betting apps, fueling concerns about gambling addiction among students.


PODCAST
ESPN PRod Pod: Jammin' With SportsCenter's Jay Harris
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Time: 26:57

This podcast is from the ESPN PRod Pod series, the official podcast of the ESPN Communications Department. Featured guest is Jay Harris, long-time SportsCenter anchor who talks about keys to storytelling, keys to relating to his audience, relationship-building, and handling situations when facts get distorted.


STORY/MEDIA RELATIONS
10 Ways Journalists Wish PR Pros Understood Their Work

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Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.


RESEARCH
The State of Journalism 2022: Study By Muck Rack

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Check out the State of Journalism 2022 report, a survey of more than 2,500 journalists who were asked about reporting strategies, social media habits, PR pitching preferences and more.