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Patrick Crawford, Associate Athletics Director for Strategic Communications for Purdue and CSC's Third Vice President, joins Connect/Fox Sports
Bryan Fischer from the CSC and NACDA Conventions discusses branding from many different angles: promoting a new coach, taking advantage of a team’s national prominence and educating student-athletes. The two also discuss NIL and the impact CSC is having on industry professionals.
00:31 - How beneficial is it for you to go to Conventions such as this?
02:26 - Talk about your recent football hire, how do you determine fit and messaging to your fan base?
03:42 - How do you build rapport with an incoming head coach?
05:18 - How did the success of men’s basketball provide a lift from a brand perspective?
06:41 - How do you work with your coaches and student-athletes on tough conversations they will have with the media?
07:35 - How do you approach with your external team incorporating a superstar athlete in branding but make certain the entire team is incorporated in marketing?
08:46 - How are you having conversations with your counterparts about helping to embrace NIL?
10:13 - How do you work with new media partners in the Big Ten and ensuring they understand what the Purdue brand is all about?
11:24 - How do you work with your external team to make sure everyone is on the same page?
12:54 - What does CSC offer industry professionals?