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CSC Professional Development & Continuing Education
CSC webinars are free to attend in 2023-24 with advance registration required. Visit
CollegeSportsCommunicators/ProfessionalDevelopment for a complete list of available sessions and registration links. Selected sessions may later be available on-demand in the hub and on CSC channels such as
YouTube and
podcasts.
Live Webinar
Utilize Web and Social Media Analytics to Make Data-Driven Decisions
Register for this FREE ZOOM WEBINAR
Thursday, Oct. 26: 1 PM (ET) / Noon (CT) / 11 AM (MT) / 10 AM (PT)
Click here to register (free and open to all)
One of social media’s greatest advantages is the ability to gather data in real-time. As athletic communicators and creatives, social media data mining gives you key insights into your audience so you can learn what kind of content they like, when they want to see it, and where they spend their time online.
To be discussed in this webinar:
- what social media data you should be tracking, with tips for smart social media data collection
- how to use analytics to inform and build your social media strategies to help your brand(s) gauge key metrics like reach, followers, engagement, clicks and conversations
- how to collaborate with on-campus colleagues to deliver data/analytics to support your brand messaging and brand content
- while many platforms have their own built-in insights, using a social media analytics tool or tools can help you collect all of that data in a single, easy-to-use dashboard; those tools will be discussed
Join these presenters for an open discussion and Q&A; your questions are welcomed throughout the live session.
Panelists
- Sam Knehans – Sun Belt Conference Senior Associate Commissioner, Chief Communications and Branding Officer
- Chris Jones – New York Red Bulls Manager, Digital and Social Content
- Phylicia Short –Queens University (Charlotte) Assistant Athletic Director for Communications / Athletics Diversity & Inclusion Designee
- Moderator: Eliza Kravitz, Georgetown University Assistant Director of Athletic Communications
Pre-webinar resources
August 2023 - Rival IQ's Higher Education Social Media Engagement Report for all NCAA Division I and Division I Universities and Colleges: Read
March 2023 - MIT Sloan Sports Analytics Conference Session: Social Media and Sports: How Consumption and Fanhood is Changing via
YouTube
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