INDIANAPOLIS, IND. – During the Indiana Society of Association Executives’ (ISAE) 23rd Annual STAR Awards on Thursday, College Sports Communicators received the
Exemplary Marketing Campaign award for the Content Team coverage of the #CSCUnite24 convention. CSC Interim Executive Director Will Roleson and Creative Content Intern Ethan Polak were in person to receive the award.
L to R: Will Roleson (CSC Interim Executive Director), Grant Carpenter (ISAE Executive Director), and Ethan Polak (CSC Creative Content Intern) at the 23rd Annual ISAE STAR Awards.
Founded in 1960, ISAE provides Indiana's leading educational and networking events designed specifically for the needs of association professionals. ISAE exists to support and strengthen the success of association professionals and the associations they serve.
The Exemplary Marketing Campaign award recognizes an exemplary, new or unique way an association marketed a program or event.
"We are exceptionally proud of the efforts of our Content Team to share the stories, the people and the excitement of our convention with those on site as well as those not able to attend," said CSC Interim Executive Director
Will Roleson. "Receiving an award for the program's innovation and success is an added bonus, and we appreciate the recognition from our peers at ISAE."
During the 2024 CSC Unite convention in Las Vegas, a 15-person content team consisting of CSC staff, interns and member volunteers covered the four-day event on CSC social media platforms. The Content Team posted almost 300 times, recorded 16 CSC membership and programming advocacy messages, and featured 28 CSC members in “question of the day” videos.
CSC’s digital platforms saw a reach of 531,594 users and the team’s content was engaged with 27,215 times during the four-day convention. The association’s username (@CollSportsComm) was mentioned 1,288 times. When it came to the event’s hashtag, #CSCUnite24 was used 300 times by external profiles on social media. The digital analytics during the four days of the CSC Unite convention showed a more than two-fold increase from the previous year’s convention.
The #CSCUnite24 Content team was led by CSC Director of Communications and Brand Strategy
Beau White, Assistant Director of Communications and Creative Content
Alivia Dieterlen, and Creative Content Intern
Ethan Polak. CSC thanks the entire #CSCUnite24 Content Team who helped make this award possible:
- Clayton Barefield, Columbus State University (CSC grant winner)
- Holly Cassina, Fresno State (CSC grant winner)
- Jennifer Coleman, Florida State University (CSC grant winner)
- Patrick Dieterlen (Freelance videographer)
- Jeff Hodges, University of North Alabama (Photographer)
- Jean Marie Jenkins (CSC Convention Intern)
- Dave Larkins, University of Winnipeg (CSC grant winner)
- David Le, Endicott College (Photographer)
- Jorie Lincoln, Chaminade University (CSC grant winner)
- Ben Miles, Heartland Collegiate Athletic Conference (CSC grant winner)
- Kobe Mosley, Horizon League (CSC convention intern)
- Rachel Rusnak, Mid-American Conference (CSC grant winner)
Gallery: (12-12-2024) #CSCUnite24 Content Team