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CHICAGO, Ill. – College Sports Communicators and Athlyte, Inc., have entered a collaborative partnership to promote the “Next Generation Sports Communications Initiative,” an effort to enhance the ability of sports communications professionals to be strategic leaders in messaging, content creation and narrative development.
This initiative activates CSC’s leadership and membership in support of Athlyte’s Next Generation Sports Communication Technology Platform. The platform will enable communications professionals to effectively and efficiently manage workflow and execution of messaging initiatives involving every forward-facing aspect of college athletics including marketing, content creatives, and media relations.
“CSC and Athlyte are embarking on a new innovative partnership designed to assist athletics communicators in their daily roles and enhance their growth as leaders and solution providers for college sports,” said
Erik Christianson, CSC executive director. “We are thrilled to announce this new relationship and enthusiastic about how it will support our members and the student-athletes they serve.”
CSC and Athlyte kicked off their three-year commitment with Athlyte signing on with CSC as a sponsor of the organization and at the upcoming
#CSCUnite24 annual national conference, set for June 9-12 at the Mandalay Bay Resort in Las Vegas.
“All of us at Athlyte are not only excited about the potential of this partnership with CSC, but also very proud of our association with the Next Generation Sports Communications Initiative," said
Kiron Shastry, president of Athlyte. “CSC’s vision for the collegiate communications profession aligns perfectly with our mission of providing cutting-edge technology solutions to the collegiate athletics communications community. We are honored to be a part of this team.”
Christianson and Shastry noted that CSC is forming a national steering committee of CSC members to regularly advise Athlyte on the initiative. The committee will be chaired by Doug Walker of Florida State, who has served as an advisor to Athlyte.
About College Sports Communicators
College Sports Communicators is the premier membership association for all strategic, creative and digital professionals working in intercollegiate athletics across all levels for colleges, universities and conferences across the United States and Canada. CSC provides year-round leadership, community, professional development/education, recognition and advocacy for its 4,400 members. Founded in 1957 as the College Sports Information Directors of America, the organization rebranded in 2022 to position itself as a more inclusive organization for communicators in all types of roles and to lead an industry change where strategic and creative professionals are more aligned. CSC’s signature work includes the annual CSC Unite convention each June and the administration of the prestigious Academic All-America® program and Hall of Fame. Since 1952, more than 40,000 of the world’s most elite student-athletes have been recognized with Academic All-America status in all sports.
About Athlyte Inc.
Athlyte Inc., a DE incorporated company focuses on serving athletic communications professionals. Athlyte’s mission is to enable these professionals to be strategic leaders in messaging, content creation and narrative development. Athlyte's applications, developed with Sports Information Director's (SIDs) inputs, have received tremendous positive feedback from the SID community.