ORGANIZATIONAL MISSION AND VISION

With the mission and vision to strengthen and advance the profession of collegiate sports communications as well as media and public relations, the College Sports Information Directors of American (CoSIDA) has established itself as the pre-eminent national organization that aims to build value and understanding for public and media relations, communications and information presentation in the collegiate athletics community.

CoSIDA is the nation’s largest organization for collegiate sports public relations professionals. Its over 2,400 members act as the top authorities on their respective campuses in the constantly evolving profession and industry of collegiate sports communications, public and media relations.

Chartered in 1957, CoSIDA’s primary overall objectives are to advance the standards, image and role of the sports public relations profession within the collegiate athletics community, to provide members with professional development opportunities through initial and continuing education programs, and advance the organization’s profile and image on the national, regional and campus levels. CoSIDA’s leadership will set out to accomplish those important and significant goals by developing a comprehensive master strategic plan that will keep the organization focused on their advancement and achievement with specific strategic objectives and tactics.

STRATEGIC PLAN VISION

The College Sports Information Directors of America (CoSIDA), the leader and pre-eminent advocate for the collegiate sports public relations profession and professionals, will strategically work to build and enhance the collegiate sports public relations profession via “Seven Core Strategic Vision Guiding Focus Principles” that will be the fundamental essence and fabric with regard to all organizational strategic planning aspects.

These seven core “Strategic Vision Guiding Focus Principles” are:

I. Advancing the profession

II. Advancing the professional

III. Advancing and strengthening the professional organization/society

IV. Establishing a prominent national leadership position within the collegiate athletics
community

V. Image building and enhancing within the collegiate athletics community.

VI. Image building and enhancing within the profession and its professionals

VII. Ensure that organizational strategic objectives and tactics do/will support the strategic plan goals

STRATEGIC PLAN MISSION

The organization/society of CoSIDA, the largest community of public relations professionals in collegiate athletics, will work diligently and relentlessly to advance its profession, its professionals, its professional organization, its national leadership position within the collegiate athletics community and enhance and build its image- both internally and externally- via a comprehensive strategic initiatives plan that will attack this mission by:

• Establishing that public relations is a critical value component of organizational success for a collegiate athletics program

• Empowering current and future public relations professionals who represent a broad spectrum of diversity to realize their full potential

• Building a community of leaders to serve the profession, its professionals and its organization

• Enhancing universal understanding of, and appreciation for, the power and value of public relations within the collegiate athletics community, while adhering to the highest standards of ethics and excellence.


Other Sections of the Strategic Plan

• Strategic Plan Focus Conceptual Elements

• Strategic Mission, Vision and Focus

• CoSIDA Strategic Plan Goals