CoSIDA’s master strategic initiatives plan has been developed with a mission, vision and focus that puts into place specific short-term, mid-term and long-term strategic objectives and tactics to support and enhance the “The Seven Core Strategic Vision Guiding Focus Principles” that have been targeted for the profession, its professionals and the organization. In essence, each strategic objective and/or tactic not only should assist with directly helping to achieve and advance that particular established strategic goal, but also make sure that it supports, directly or indirectly in a larger context, one or more of these “Seven Core Strategic Vision Guiding Focus Principles”

I. Advancing the profession

II. Advancing the professional

III. Advancing and/or strengthening the professional organization/society

IV. Establishing a prominent national leadership position within the collegiate athletics community

V. Image building and enhancing within the collegiate athletics community.

VI. Image building and enhancing within the profession and its professionals.

VII. Ensure that proposed organizational objectives and tactics do/will support the strategic plan goals.

SUMMARY OF STRATEGIC GOALS AND INITIATIVES

• Conduct a thorough evaluation and analysis of the organization’s management structure to determine where it can become more organized, efficient, effective, pro-active and service-orientated as well as better ensure that various aspects of that organizational structure are in a positive position to carry-out the objectives and tactics of the organization’s comprehensive strategic master plan as well as the strategic plan developed for each given year.

• Conduct a thorough evaluation and analysis of the organization’s management structure to determine where it can become more organized, efficient, effective, pro-active and service-orientated as well as better ensure that various aspects of that organizational structure are in a positive position to carry-out the objectives and tactics of the organization’s comprehensive strategic master plan as well as the strategic plan developed for each given year.

• Conduct a thorough evaluation and analysis of the organization’s committees and advisory support structure to determine where it can become more organized, effective, efficient, pro-active and service-orientated as well as to better ensure these various aspects of the organization structure are indeed in a positive position to carry-out the strategic objectives and tactics of the organization’s overall and yearly specific master initiative plans.

• Develop a comprehensive strategic based marketing plan for the benefit of the organization, profession and its professionals.

• Elevate and enhance the organization and profession’s overall standing and image within the collegiate athletics community.

• Improve the self- image of the profession, its professionals and the organization.

• Consistently and diligently concentrate on all aspects of career and professional development

• Seek to identify and/or develop methods of evaluation and analysis that will enable the profession and its professionals to more effectively establish its role and value as a critical component of organizational success within the collegiate athletics community. This process would include finding and developing ideas and concepts that will enable it to better quantify its “value” within the collegiate community.

• Establish an efficient communications plan and network system that will enable the organization’s leadership to effectively and productively communicate with various and diverse constituencies, both internally and externally, on a consistent basis.

• Increase revenue generation and fund raising capabilities.

• Establish and increase visibility, in addition to building effective partnerships and affiliations, within the collegiate athletics community

• Fully embrace the importance of the annual convention/workshop to support multiple aspects of the strategic plan initiatives

• Using the master strategic initiatives overview plan adopted for CoSIDA as its guide, the organization’s leadership will further develop a detailed yearly strategic initiatives plan that the Board of Directors and the Executive Director will use to ensure continued yearly focus on the master plan’s strategic objectives and tactics.

Other Sections of the Strategic Plan