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All information is tentative. Last updated March 23.

SUNDAY, JUNE 7

FEATURED PRESENTATIONS

Kickoff Featured Presentation A Real Story of Victory: What's Your Mental Toughness Sunday, June 7, 1:30 - 2:15 PM Mandalay Bay Ballroom E  Featured Speakers: Mark and Nanette Potter d2up.org @markpotterD2UP Join Coach Mark Potter, the now-retired and long-time basketball coach at Newman University (Wichita, KS), and his wife Nanette as they talk about Mark’s honest, raw story of battling depression (the silent epidemic) and how taking care of your mental health and wellness is paramount. Having spent his career working alongside SIDs, Coach Potter understands the demands and pressures of our profession, and will shares practical ideas to help everyone train their brain, be able to practice mental health and wellness strategies, and increase your mental toughness so you can reach your ultimate potential. In their motivational speaking, the Potters are on a crusade to educate and encourage others suffering from mental illness to seek assistance.  Coach Potter’s message is that “mental toughness” is a missing link in our society, and if we don’t take time to invest in our thoughts, we will not see change in the continued increase of depression, anxiety and suicide in our communities.

State of the Association CoSIDA Today & Tomorrow, An Open Discussion Sunday, June 7, 2:30 - 3:20 PM Mandalay Bay Ballroom E Featured Speakers: Herb Vincent – CoSIDA President (Southeastern Conference) @SECherbvin Doug Vance – CoSIDA Executive Director @dvancecosida Trip Durham – 2DConsulting, LLC @2DConsultingLLC Join CoSIDA Executive Director Doug Vance, CoSIDA President Herb Vincent and host Trip Durham and special guests to discuss pertinent issues, initiatives and advocacy efforts that CoSIDA has undertaken in 2019-20 and what’s on the horizon for the organization and our members. We’ll take live questions from the audience. At this time, we’ll also announce the new slate of officers and Board members for 2020-21 and conduct our annual convention business meeting. It’s sure to be an important hour of CoSIDA news and information for everyone in attendance!

Featured Keynote Presentation Brave Your Fears, Set Yourself Up For More Success Sunday, June 7, 3:30 - 4:20 PM Mandalay Bay Ballroom E Featured Speaker: Crista Samaras, Founder and CEO, Brave Enterprises morebrave.com @getmorebrave  |  @CristaSamaras Fear is powerful, and it can either propel or immobilize us.It is personal, pervasive, and plays a critical role by the time we are eleven years old. Brave Enterprises studies fear and develops and delivers proprietary programming to train your bravery muscle as a conduit to building a belief in your own capacity to take action.This belief is what Brave calls confidence.    Join this high-paced, thought-provoking presentation as Crista Samaras, Founder & CEO of Brave Enterprises, noted motivational speaker and former World-Champion and All-American lacrosse player, talks about bravery, confidence, fear and the importance of building a Brave Mindset. Crista shares her own story, the results from Brave's research, and equips participants with the necessary ingredients to start pursuing their own passion through bravery.    Prior to the convention, each CoSIDA attendee will be asked to fill out a short survey to link your own bravery and confidence directly into the presentation.

GENERAL PROGRAMMING

Sage Advice From The Athletic Directors Sunday, June 7, 11:30 - 12:20 AM Mandalay Bay Ballroom E A panel of Athletics Directors from multi-divisions will advise on issues that affect every sports communications professional – how can SIDs bring the most value in the present realities of college athletics? What are the most effective ways to synchronize our work with the current needs and long-term goals of the athletics department? How can each athletic communications professional, and CoSIDA, as an organization, help ADs and commissioners further understand and appreciate the value of SIDs?

NCAA LiveStats Sunday, June 7, 12:30 - 1:20 AM Mandalay Bay Ballroom E Join this interactive session with NCAA staff members and Genius Sports representatives as they lead you through a discussion of the second year of NCAA LiveStats and talk about what will be rolled out as new NCAA LiveStats sports statistical software for the 2020-21 academic year – and beyond.

#CoSIDA2020 Social Rush Hour: High Speed Networking Sunday, June 7, 4:35 - 5:20 AM Mariners A-B Join this popular convention networking event! Change your circle of contacts and interact with new professionals.

MONDAY, JUNE 8

FEATURED PRESENTATIONS

Featured Presentation The Pivot: Emphasis on Your Growth and Versatility Monday, June 8, 9:00 AM - 9:50 AM Mandalay Bay Ballroom E Co-hosted by CoSIDA, National Association of Academic and Student-Athlete Development Professionals (N4A), and Women Leaders in College Athletics

Featured Presentation Level Up Your Social Storytelling Monday, June 8, 9:00 AM - 9:50 AM Tradewinds A-D Featured Speaker: Dawn Dugle, CEO of StorySelling Solutions storysellingsolutions.com @MsWr1te After standing-room only sessions last year, Dawn Dugle returns to present on the topic of digital storytelling! It’s a new decade, and if you’re still posting on social media like you did three years ago - it’s time to level up! Video, Instagram Stories and Augmented Reality (AR) are just some of the tools that can help you make an emotional connection between your team and the fans.You’ll learn how to use video in a new way on social media, which types of stories can jumpstart your social media engagement, plus some tools to make your job a whole lot easier! Level Up Your Social Storytelling is presented by Dawn Dugle, CEO of StorySelling Solutions. Dawn is an award-winning storyteller who spent 20+ years as a broadcast and digital journalist. She has been named one of the Top 500 Most Influential CEOs on Social Media.

NACDA Featured Session: Cathy Engelbert Monday, June 8, 4:00 PM - 5:00 PM Oceanside A,C,D Featured Speaker: Cathy Engelbert, WNBA Commissioner @CathyEngelbert

GENERAL PROGRAMMING

Men's Round Table: Exploring Issue and Topics Monday, June 8, 10:00 AM - 10:50 AM Location TBD This session, done in a roundtable fashion, will explore topics of interest geared toward the male members of CoSIDA.

Game Notes: Going Beyond the Basics Monday, June 8, 11:00 AM - 11:30 AM Mariners A-B Panelists will discuss components to add to your game notes that go beyond the basic information like rosters, schedules and season statistics. They will provide examples of elements to use that the media can employ in their print or broadcasts that ultimately will benefit your program and student-athletes.

Visual Storytelling Monday, June 8, 11:00 AM - 11:30 AM Tradewinds A-D How can we find a good feature story idea? How can we include student-athletes in the process? When should we use feature stories? How to stop writing the same story over and over again? How can short videos be helpful on social? How to get features in the local/national media?

Trending Topics Each session will run 45 minutes and will repeat twice. Monday, June 8, 3:15 PM - 4:00 PM and 4:15 PM - 5:00 PM Topics • ADA Compliance Issues How to make sure your website and social media posts are ADA compliant - a requirement for educational institutions. Presented by the CoSIDA Diversity & Inclusion Committee • Content Divide: Creating Effective, Transferable, Quality Content on Gameday and Beyond How to create and share quality content on multiple social media platforms on both gameday and in general posting. This panel will not only discuss how to create content that is easily transferred (size, aspect ratio) from platform to platform but will focus on the type of content created and the "need" for specific types of content (score updates, game-day graphics, etc.) to be posted and where it should be shared. You will leave this panel with more knowledge on how to tell your school/team's story in an effective manner.   • Crisis Communications: What We Can Learn From Recent College Athletic Crises and The Responses • How to Maximize Your Staff And Train & Retain Student Workers This panel provides real life examples from all levels of college athletics that will help you utilize your staff efficiently and how to train, maximize, and retain student workers and how to maximize your small, medium or large office staff at all levels. We’ll discuss what challenges come with each type of office, time and staff management, best ways to utilize your student workers and how to make it through a long or difficult stretch when you're short-staffed. Other topics: getting your student staff to buy into their roles, find value in their assigned positions, and feel a sense of ownership in the department’s overall mission.   • NCAA Sponsored Session: TBA   • Retention and Survival This panel will discuss reasons individuals may be leaving the SID profession and how to alleviate some of those concerns. In addition, we will talk about how to keep your job interesting and prevent burnout.

  

TUESDAY, JUNE 9

FEATURED PRESENTATIONS

NACDA Featured Session: Ryan Holiday Tuesday, June 9, 4:00 PM - 5:00 PM Oceanside A,C,D Featured Speaker: Ryan Holiday, Author, Marketer and Entrepreneur @RyanHoliday  |  NACDA Release His books, Trust Me I’m Lying and Growth Hacker Marketing, are taught in colleges and design programs around the world. Growth Hacker Marketing is a bible for startups and Fortune 500 companies alike. His most recent book, Conspiracy, is being adapted into a major motion picture.

GENERAL PROGRAMMING

CoSIDA/NACMA Joint Session: Social Media Tuesday, June 9, 9:00 AM - 9:50 AM Mandalay Bay Ballroom E

 

WEDNESDAY, JUNE 10

FEATURED PRESENTATIONS

College Athletics Roulette: A Town Hall, Vegas Style Wednesday, June 10, 4:15 PM - 5:10 PM Mandalay Bay Ballroom E Spin and discuss! During this joint session between CoSIDA, NACMA, and NACDA, the prize wheel will be spun and all  numbers will correspond to topics on the screen, each relating to a hot topic or trend in college athletics. Panelists and the audience will then have a chance to discuss. There will be subtopics of social media, writing/editing, hiring students and staff, crisis scenarios and more … again, spin and discuss! Join us for a lively, pertinent final session of the convention … along with giveaways and promotional items.

GENERAL PROGRAMMING

Trending Topics Each session will run 30 minutes, repeating three times. Wednesday, June 10, 9:00 - 9:30 AM; 9:45 - 10:15 AM; 10:30 - 11:00 AM Topics • Advocating Is a Two-Way Street: How CoSIDA Advocates For Our Members, And The Best Ways For You To Advocate For Yourself Presented by the CoSIDA Advocacy Committee   • App Attack We’ll review the best apps for covering an event, time management hacks, and more - all totally from your mobile device.   • Changing Sports Media Landscape In College Sports How to challenge yourself in doing things differently, “when we’ve always done it this way…”. Also, how to get the rest of the athletic department staff on-board.   • Families, Sports and Balance Learn from athletic communicators at all levels on how to balance family, travel, work, and late nights. Hear how they deal with family events, children, their time in the office, while continuing to produce great work on behalf of the student-athletes and their university/conference.   • Hosting A Championship Congratulations on winning your conference regular-season title! As a reward, you get to host the league tournament this weekend, and all of your students are away on break. Now what? This session will examine best practices for hosting conference and NCAA championships. There are big responsibilities and big rewards. Our experts will provide tips based on their prior experiences and will give you advice on how to use the resources at your disposal.   • Take A Break: Work/Life Integration While At the Office Panelists will talk about ways to reduce stress and improve your work/life balance even while you're at the office. Learn things that you can do when you "take a break" and get some relief from your hectic work schedule. Options will be presented regarding exercise and fitness, eating snacks or meals, running errands and other activities to break up your work day. We’ll ask, can your family be involved in one or more aspects of your work to add to your time together? Finally, learn how planning and delegating can help reduce your stress levels.

CoSIDA/NACMA Breakout Sessions Jointly, CoSIDA and NACMA will offer eight sessions, with each session running for 30 minutes and repeating three times.   Wednesday, June 10, 2:00 - 2:30 PM; 2:45 - 3:15 PM 3:30 - 4:00 PM Topics • Content Calendars Do they work, what are some of the best practices to prioritize, and how do we make coaches and senior administrators understand this process of planning?   • Engagement Help from Students/Staff How to give content assignments to your student-athletes and staff members to increase engagement.   • Exploring Community Outreach Programs & Strategies That Win! Discussion will focus on efforts which engage the community and ensure constituents beyond your campus have the opportunity to experience your brand through social media and feature stories.   • How To Build An Effective Online Brand   Increasing your social media following organically and how to grow followers on social media and keep them engaged once they follow. The discussion will also include capitalizing on big moments and utilizing student-athletes to enhance your brand.   • How to Maximize Media Days How can SIDs get the most out of the student-athletes’ and coaches’ time at media days? We’ll give ideas on combining photo/video days, inviting media for preseason interviews. Setting up stations (photo, video, gif, interviews) can make for a successful day and gives you everything you will need for your own department, for your media and to distribute throughout the season. And .. we’ll also look at the other side of the mic – a how-to on proper media training for student-athletes and coaches: what they say, how they say it and leaving a positive impression about your team/program/institution.   • Social Media: Creating a Unified Voice For Your Department A look at the various ways schools are handling the ever-growing demand of personalized team/department/individual accounts, while trying to manage their main departmental social media account. Your goal is to provide a voice for the sport and the team while being efficient in managing or overseeing multiple accounts on various platforms. How do you maintain consistent messaging, consistent branding and your established professional look and feel with an increased number of people communicating through this medium?   • Social Media in a Non-Power 5 Environment How to win at social media and content with limited resources. How staffs with smaller budgets and/or a limited staff can best execute in their communications.   • The Good, the Bad and the Ugly: How to Capitalize on Historic Moments and Find the Silver Lining in a Forgettable Season Athletic communications professionals share their successes from working with teams at both the top and bottom of the standings. Gain ideas on how to make the most of a program reaching new heights and how to promote the positives in a year when the scoreboard is not the story to be told. During a tough or losing season, how do you approach game recaps/social media? On the flip side, we also will discuss extending your “15 minutes of fame” and how to capitalize on a historic win or season and turn initial interest into sustained coverage, engagement and success.