College Sports Information Directors of America

* Veterans Committee Hall of Fame inductee.

University of Texas

Bill Sansing was inducted into the CoSIDA Hall of Fame during the 2009 convention in San Antonio, Texas, at the Marriott Rivercenter. He was part of the inaugural induction class of the CoSIDA Veterans Hall of Fame. 

Veterans Committee Hall of Fame inductees represent former sports information professionals of distinction from the past whose professional and personal deeds and accomplishments helped make possible the stature of the sports information profession today.

Sansing, a 1941 University of Texas graduate, began his career as a sportswriter for the Fort Worth Star Telegram before entering the Army Air Force in 1942, serving as a combat intelligence officer with the 15th Air Force in Italy. He entered the service as a private and was discharged as a major. In 1945, Texas football coach and athletic director D. X. Bible offered Sansing the job as the school’s first full-time director of sports information, a role he served from 1945-49, helping guide the collegiate careers of two of Texas's greatest players – football quarterback Bobby Layne and eventual National Basketball Hall of Famer Slater Martin.

He left UT to join the advertising firm which handled the Humble radio network, which broadcast all Southwest Conference football games. After a distinguished career in advertising that took him throughout the United States and the world, he returned to Austin in 1970, and immediately became associated with a growth campaign for Dave Campbell's Texas Football magazine. Before retiring in the 1990s, Sansing formed Anamark, a public relations consultancy, working with only three clients – Jack Nicklaus, the Dallas Cowboys and, as a labor of love, the University of Texas's coaches' television show.

This page was last updated Sept. 25, 2018.