Six-member College Sports Communicators Hall of Fame Class of 2025 highlights Special Award honorees
A highly-honored CSC member,
Cindy Potter has served at her alma mater, Columbia College (Missouri) since 2005 in various communications and administrative roles. This past September 10, Potter, serving as Senior Deputy Director of Athletics and Senior Women's Leader for four years, was elevated to the college's Director of Athletics position.
There have been many "firsts" for Potter in her career. She becomes Columbia College's first female athletic director, and has helped build one of the premier athletic departments in the National Association of Intercollegiate Athletics (NAIA). CC programs are fixtures in national tournaments. The college has also earned seven straight American Midwest Conference (AMC) President's Cups as the top athletic department in the conference.
Potter became the first representative from an NAIA school to ascend into the officer rotation of CSC (CoSIDA) and served as the organization's president – the fifth female to do so in the association's 60-plus-year history – during the 2021-22 academic year. She was first elected to serve on the Board of Directors in 2011.
A CSC multi-award recipient, Potter received the organization's Rising Star Award (College Division) in 2008, earned the 2020 Warren Berg Award for outstanding communications service and leadership, and received the 2022 Bud Nagle Award for displaying ethics, integrity, compassion and/or bravery under an unusual or stressful personal or professional situations.
In addition to her service with CSC, Potter has been a member of numerous NAIA national committees, including the National Administrative Council, Council of Presidents and RISE (Respect, Inclusivity, Support, Education). She currently serves as the American Midwest Conference's representative on the National Administrative Council.
Potter graduated from CC in 2005 with a bachelor's degree in Interdisciplinary Studies and later earned a master of arts in teaching. She was a member of the Cougar softball team from 2002-04 and was inducted into the Columbia College Athletic Hall of Fame in 2012.